Lanvin Group, in collaboration with Primavera Capital Acquisition Corporation (PCAC), announced on Monday that they have obtained shareholder approval for their business combination and are now gearing up to make their debut on the New York Stock Exchange (NYSE) on December 15th. Under the ticker symbol LANV, the company will trade as Lanvin Group.

The closing of the business combination is expected to take place the day before, pending the fulfillment of customary closing conditions. Once finalized, Lanvin Group will operate under its new name. To commemorate this significant milestone, members of the group’s management team and PCAC will ring the NYSE opening bell at 09:30 Eastern Time on Thursday. Joining them will be the leadership teams of Lanvin, Wolford, Sergio Rossi, St. John Knits, and Caruso brands, all owned by the firm.

This development holds great importance as it signifies the first listing of a fashion specialist on a US stock exchange in the span of a year. The challenging market environment has suppressed enthusiasm for similar debuts.

Joann Cheng, the Chair and CEO of Lanvin Group, expressed her enthusiasm about the company’s decision to go public, stating, “Going public is a natural step for Lanvin Group right now. We have built an iconic portfolio of heritage brands and have witnessed strong growth in recent years. Moving forward, our strategy focuses on continual organic growth through the expansion of geographic, channel, and product reach for our brands. We will combine this with disciplined investment in the luxury fashion sector. Given our proven resilience in the luxury market, we are confident that this strategy will bring sustained long-term growth and value to our shareholders.”

The debut of Lanvin Group on the NYSE marks the beginning of a new chapter for the company. With their successful track record and strategic growth plans, they are well-positioned to thrive in the competitive luxury fashion industry. As they become part of the esteemed group of publicly traded fashion companies, all eyes will be on Lanvin Group to observe how they navigate the ever-evolving market and deliver value to their shareholders.

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