Launchmetrics, a prominent technology company in the fashion industry, has recently made a significant move into the visual content sector. The company’s interest in this area was initially demonstrated in 2019 when it acquired IMAXtree, an Italian company specializing in visual content. Expanding on this foundation, Launchmetrics has now launched ‘Spotlight’, an innovative solution that aims to revolutionize the creation of visual stories and generate consumer interest on a global scale.

Spotlight has a particular focus on reaching out to smaller and emerging brands. Launchmetrics CEO Michael Jais stated, “After acquiring DMR, we realized that many of our customers are smaller companies with limited budgets. So far, our strategies have primarily targeted larger companies, but we wanted to offer something valuable to smaller brands as well. With Spotlight, SMEs can gain insights into trends and refine their strategies.”

The new platform provides customers with a user-friendly interface to choose their preferred media channels for promoting their products and collaborate with celebrities on their campaigns. It will aggregate images from various collections, fashion shows, cosmetics, street style, and more. Additionally, emerging brands will have the opportunity to showcase their own images, while media outlets can select content that aligns with their interests.

Moreover, Launchmetrics plans to leverage its expertise in data analysis to bolster its core business. By identifying popular prototypes, fashion week trends, highly downloaded images by media and influencers, and engaging with brands, the company can provide valuable insights to its clients. This comprehensive evaluation of engagement will enable Launchmetrics to convey more relevant information to companies, enhancing their decision-making process.

In tandem with the launch of the content marketplace, Launchmetrics has also invested in the development of artificial intelligence (AI) technology for creative content analysis. This AI technology aims to optimize the performance of brands, media, and content creators by providing data-driven insights. Launchmetrics intends to analyze elements such as segment, color, texture, and background to identify the most effective images and videos, as well as determine the most engaging storytelling techniques. This information will assist brands in improving their creative output and making more appropriate investments.

Founded in 2016 through the merger of Fashion GPS and Augure, Launchmetrics quickly established itself as a key player in the fashion industry, offering innovative solutions and data-driven insights to help brands enhance their performance. The company’s expansion into the visual content sector and integration of AI technology further solidify its position as a leader in the industry.

Here are two useful links related to Launchmetrics and its expansion into the visual content sector:
1. Launchmetrics Official Website
2. Launchmetrics Introduces New Visual Content Marketplace (Business of Fashion)