A recent leak has provided new information on the commission rates that major retailers are paying Instagram influencers as part of a test programme introduced by Instagram in June. The leaked documents reveal that influencers can earn commissions ranging from 8% to 20% for driving sales through the app. Currently, approximately 30 brands are participating in the test programme, with more expected to join soon.

According to Business Insider, beauty retailers Elaluz and Kopari offer the highest commission rates at 20%. On average, influencers receive a commission of 16%. However, Zara offers the lowest commission rate at just 8%. Other well-known brands such as Abercrombie & Fitch, Benefit Cosmetics, Charlotte Tilbury, MAC, Ray-Ban, Sephora, Sunglasses Hut, and Ted Baker are offering a commission rate of 15%.

The purpose of this test programme is to incentivize influencers to promote brands’ Instagram shops and drive sales through their content. Brands hope to tap into the influence and reach of these social media personalities to boost their online sales by offering commission rates.

It is important to note that the commission rates may vary based on factors such as the influencer’s level of engagement and their ability to drive sales. Influencers with larger followings and higher engagement rates may have more negotiating power in securing higher commission rates.

The introduction of this affiliate marketing feature on Instagram demonstrates the increasing influence of social media in the retail industry. Platforms like Instagram have become popular avenues for discovering and purchasing products, leading brands to recognize the value of collaborating with influencers to connect with their target audience and increase conversions.

As the test programme continues and more brands join, it will be intriguing to see how the commission rates evolve and how influencers leverage this opportunity to monetize their content and establish successful partnerships with brands.

In conclusion, the leaked documents offer insight into the commission rates that major retailers are offering Instagram influencers as part of a test programme. With commission rates ranging from 8% to 20%, influencers have the chance to earn extra income by driving sales to brands’ Instagram shops. This test programme reflects the growing significance of social media in the retail industry and underscores the value of influencer collaborations in boosting online sales.

Useful links:
Instagram Testing Creator Shops for Influencers
How to Monetize Instagram Followers