London’s West End is eagerly preparing for the Year of the Dragon celebrations, as retailers and brands join in on the festivities. Shaftesbury Capital, a prominent property company in the area, has announced that around 50 of its retail tenants will be offering limited edition Lunar New Year products and experiences from February 10 to 24. Exciting activities such as a parade featuring lion dancing, live performances, and cultural activities will take place across Chinatown, Covent Garden, Soho, and Carnaby Street.

Numerous well-known retailers and brands are eagerly participating in the celebrations. Annie’s Ibiza will be offering exquisite Chinese Dragon silk gauze robes, while Barbour plans to release capsule collections in dazzling red, adding a delightful festive touch to its signature green waxed jackets. Keeping up with its tradition of special editions, Dr. Martens will be launching Year of the Dragon boots, and Ganni will showcase beautiful dragon-inspired T-shirts.

The watches and jewelry segment is also embracing the Lunar New Year with limited edition timepieces from TAG Heuer, Hublot, and Swatch. Many brands are focusing on gifting, including Dinny Hall, Mejuri, Olivia Burton, PDPaola, Bucherer, Tudor Astley Clarke, and Astrid & Miyu. Renowned British names like Paul Smith, Polo Ralph Lauren, IKKS Paris, NBA, Ray-Ban, Mulberry, and Mira Mikati will offer exclusive collections, all captivating the spirit of the Dragon.

The bags segment promises a treat with Radley London, Cambridge Satchel, and Strathberry presenting exclusive Lunar New Year accessories. And for shoe enthusiasts, Footpatrol, Size?, Puma, and Timberland will be selling limited edition footwear.

Even beauty brands are enthusiastically participating in the celebrations. Rituals, Nars, Penhaligons, Creed, Charlotte Tilbury, Benefit, Chanel, Diptyque, Glossier, Jo Malone London, Kiehl’s, Le Labo, Miller Harris, L’Occitane, Parfums de Marly, and Tom Ford have curated captivating Chinese New Year collections, with some of the biggest names and sought-after niche brands taking part.

The Year of the Dragon promises to be a vibrant and exhilarating time in London’s West End as retailers and brands wholeheartedly embrace this auspicious occasion. Make sure not to miss out on the limited edition products and experiences available throughout this 14-day celebration.

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