The L’Oréal group has made an official announcement regarding the addition of Mugler and Azzaro perfumes to their brand portfolio. This acquisition, which was initially announced on October 21, 2019, has now been finalized. L’Oréal, a well-known French cosmetics giant, has purchased these two renowned French fashion and perfume brands from Clarins.

Cyril Chapuy, the president of L’Oréal Luxe, expressed his satisfaction in a press release on March 31, stating that they are delighted to welcome the staff of Mugler and Azzaro into the L’Oréal family. He also assured that the company will provide full support to the staff during these challenging times.

In 2018, the fragrance division of Clarins, which includes Mugler and Azzaro perfumes, generated an impressive revenue of €340 million. As part of the acquisition, L’Oréal has also obtained Thierry Mugler, the fashion label associated with Mugler perfumes, and other entities such as Clarins Fragrance Group (CFG), CFG France, CFG UK, and Cosmeurop.

With the addition of Mugler and Azzaro perfumes, the L’Oréal group now boasts a diverse portfolio of 36 brands. As of 2019, the group reported a revenue of €29.87 billion. This acquisition serves to strengthen L’Oréal’s presence in the fragrance market and expand its offerings to consumers worldwide.

As the beauty industry continues to evolve and thrive, L’Oréal remains committed to delivering innovative and top-quality products. The addition of Mugler and Azzaro perfumes aligns perfectly with L’Oréal’s strategy to offer a wide range of brands that cater to different consumer preferences and needs.

L’Oréal’s remarkable global presence, extensive research and development capabilities, and strong marketing strategies firmly establish the group as a leader in the beauty industry. By incorporating Mugler and Azzaro perfumes into its portfolio, L’Oréal aims to further enhance its market presence and seize new opportunities in the ever-changing beauty landscape.

Overall, L’Oréal’s acquisition of Mugler and Azzaro perfumes signifies a significant milestone for the company. It reinforces L’Oréal’s dedication to growth, innovation, and staying at the forefront of industry trends. The inclusion of these iconic brands in their portfolio strengthens L’Oréal’s position as a global beauty leader and sets the stage for continued success in the years ahead.

Useful links:
L’Oréal Official Website
Mugler Official Website