L’Oréal, the global leader in beauty and cosmetics, has recently confirmed its acquisition of Youth to the People, an American skincare company. Although the exact financial details of the deal have not been disclosed, the acquisition is still pending regulatory approvals and customary conditions.

Youth to the People, established in Los Angeles in 2015, has gained significant recognition for its high-performance skincare products that harness the power of plant extracts and innovative active ingredients. The brand has seen investments from Sandbridge Capital, Strand Equity, and Carisa Janes, which have greatly contributed to its growth. Presently, Youth to the People’s products are available in the United States, Canada, Australia, and select European countries through various distribution channels.

Projections indicate that Youth to the People is on track to achieve sales of over $50 million in 2021. The brand has garnered a solid reputation and a diverse customer base due to its commitment to producing healthy, vegan skincare formulations that are highly effective. These values align perfectly with L’Oréal Luxe’s dedication to excellence in the beauty industry.

Cyril Chapuy, President of L’Oréal Luxe, expressed his excitement about the acquisition, emphasizing that Youth to the People’s skincare expertise and commitment to sustainable, conscious beauty make it a valuable addition to L’Oréal Luxe. Both companies share core values in promoting diversity, building a fairer world, and respecting the environment, making this partnership a perfect fit.

Stéphane Rinderknech, President North America & CEO of L’Oréal USA, also highlighted the brand’s potential and L’Oréal’s eagerness to collaborate with the Youth to the People team. He believes in the power of this unique brand to bring the health-conscious California lifestyle to high-performance beauty. By joining forces with Youth to the People, L’Oréal is expanding its portfolio of American brands on the West Coast and reaffirming its commitment to the growth and success of the beauty industry.

Joe Cloyes (CEO) and Greg Gonzalez (CBO), the founders of Youth to the People, expressed their excitement about the partnership with L’Oréal. They view this acquisition as an exceptional opportunity to fulfill their brand’s mission of creating high-performance skincare using vegan ingredients while embodying principles that benefit both people and the planet. Their joint statement emphasized their enthusiasm for joining the L’Oréal family and amplifying their shared values of investing in a just and sustainable future for all.

This acquisition showcases L’Oréal’s commitment to diversifying its range of renowned brands and embracing companies that prioritize sustainability, consciousness, and innovation in the beauty industry. The addition of Youth to the People to L’Oréal’s portfolio signifies the company’s dedication to evolving its offerings and staying relevant in the ever-changing beauty market.

Useful links:
1. L’Oréal Official Website
2. Youth to the People Official Website