Louis Vuitton, the renowned luxury brand, has recently unveiled its latest art installation in Paris called LV Dream. This installation is housed in a building that the brand plans to convert into a hotel, as part of a broader real estate venture spearheaded by Bernard Arnault, the patron of Louis Vuitton. Arnault has made significant acquisitions in Paris, including three prestigious buildings. These include the luxury group’s headquarters on avenue Montaigne, as well as properties on rue de la Paix and place des Etats-Unis.

Interestingly, the first building on avenue Montaigne is partially owned by LVMH, with the remainder of the shares owned by the Dray family. The second building on rue de la Paix is occupied by various tenants and Piaget shops. The third building on place des Etats-Unis is the home of avant-garde fashion house Martin Margiela. This makes Arnault the landlord of Martin Margiela’s creative director, John Galliano, who was fired from Christian Dior by Arnault more than ten years ago.

Louis Vuitton’s real estate plans in Paris are centered around transforming its corporate headquarters into a complex that will feature a Louis Vuitton hotel and the brand’s largest store in the world. LVMH has already made major transformations in the 1st arrondissement neighborhood with the revitalization of the La Samaritaine superstore and Cheval Blanc hotel. The exact opening date of the Louis Vuitton hotel, which will boast a prime location on the right bank of the Seine overlooking Pont Neuf, is yet to be announced.

In the meantime, Louis Vuitton has opened the LV Dream exhibition, a sprawling 2,000-square-meter art installation showcasing works by acclaimed artists such as Jeff Koons, Cindy Sherman, Takashi Murakami, Richard Prince, and Yayoi Kusama. Additionally, the exhibition includes never-before-seen portraits of the brand’s founder, Louis Vuitton, created by Alex Katz. To enhance visitors’ experience, the exhibition also features a temporary patisserie by Maxime Frédéric, the esteemed head pastry chef at Cheval Blanc Paris. The LV Dream exhibition will be accessible to the public for a year, starting from December 12, and admission is free. Visitors will also have the opportunity to purchase exclusive gifts at the on-site gift shop.

With an estimated daily footfall of over 2,000 visitors, LV Dream is set to become an exhilarating and highly anticipated art destination in Paris. As Louis Vuitton continues to expand its headquarters and venture into the hospitality industry, the brand further cements its presence in the fashion and luxury sectors.

Useful links:
1. Louis Vuitton Official Website
2. Christian Dior Official Website