Ludovic de Saint Sernin, the acclaimed fashion designer known for his innovative and daring designs, is making a groundbreaking move by hosting his inaugural runway show in New York City this February. Breaking away from the traditional Paris Fashion Week calendar, Ludovic is determined to establish a stronger connection with the American market and showcase his talent to a new audience.
Scheduled for February 11, Ludovic will reveal his highly anticipated Fall/Winter 2024 collection at the esteemed Starret-Lehigh Building, the official venue for New York Fashion Week: The Shows. What sets this collection apart is the heavy influence drawn from New York’s S&M scene, with a special focus on the captivating work of renowned photographer Robert Mapplethorpe during the 1970s and 1980s.
Expressing his enthusiasm, Ludovic de Saint Sernin expressed, “I am beyond thrilled to bring LdSS to the vibrant city of New York. The city has always served as a boundless source of inspiration, thanks to its rich history in contemporary queer culture and its prominent role in shaping today’s artistic movements. Furthermore, the incredible community that has embraced and supported our brand in New York is truly remarkable.”
Ludovic added, “The overwhelming affinity that exists between our work and the city is truly touching. Through this show, I aim to convey our deep appreciation and admiration for New York and the incredible individuals who contribute to its uniqueness and creativity.”
The North American market is crucial for Ludovic de Saint Sernin, accounting for a substantial 32% of the brand’s total revenue, as reported by WWD. The temporary relocation to New York Fashion Week, scheduled from February 9 to 14, is a strategic move to solidify the designer’s presence in the thriving American fashion market.
Steven Kolb, the chief executive officer of the Council of Fashion Designers of America, expressed his excitement, stating, “New York Fashion Week serves as an influential platform that attracts global brands and connects them with the American market. We are thrilled to include Ludovic de Saint Sernin in the official NYFW schedule for his upcoming runway show, adding to the collective creativity and strength of the week.”
As Ludovic de Saint Sernin prepares to display his remarkable creations on the New York runway, fashion enthusiasts eagerly anticipate the unique amalgamation of his creative vision with the vibrant energy of the city. This bold step marks an important chapter for the designer as he aims to expand his global reach and leave an indelible mark on the American fashion industry.