Luggage brand Antler, a long-standing player in the industry with a rich history of 106 years, has been forced to file for administration due to the sharp decline in international travel caused by the coronavirus pandemic. The company, known for its high-quality products, runs 18 retail stores, one concession store, and an online shop. Additionally, Antler has managed to establish valuable sales partnerships with major online retailer Amazon and several wholesalers in the UK. The brand’s presence is not limited to its home market, as it also holds licensing agreements in Australia and Asia.

While the future appears challenging for the international travel sector, Antler is determined to keep its online operations active during the administration process. The appointed administrators from KPMG are exploring various options to secure a buyer and pave the way for the brand’s future. The timing of Antler’s recent acquisition by a unit associated with Michael Lewis’s Strandbags company unfortunately coincided with the impact of the pandemic, leading to a loss for the brand in its latest financial year.

In light of the dire circumstances, KPMG has already made the difficult decision to lay off 164 out of the 199 employees, signifying the severity of the situation. The closure of retail and wholesale outlets, coupled with the devastating blow to international travel, undoubtedly played a crucial role in the directors’ choice to seek help from administrators.

It is evident that Antler’s collapse demonstrates the devastating impact of the coronavirus crisis on the travel and retail industries, as well as the challenges faced by companies heavily dependent on international tourism. As the administrators work tirelessly to secure a future for the brand, Antler’s loyal customer base and industry observers await with hope for a prospective buyer to emerge and breathe new life into this iconic luggage brand.

[Link 1: For more information on the impact of the pandemic on the travel industry, click here.](

[Link 2: Learn more about Antler’s history and product offerings by visiting their official website.](