Luxury brands have emerged as the top performers in Interbrand’s 2021 Best Global Brands list, signifying the industry’s recovery from the hardships faced during the pandemic. While Tesla secured the title of the fastest-growing brand with an impressive 184% increase in brand value, it is the luxury brands, particularly those in the fashion sector, that have stood out as the true winners. Interbrand specifically recognized LVMH for its outstanding performance, with its Sephora brand making its debut at number 100 on the ranking. With this accomplishment, LVMH has become the largest group entity on the list and the first to have five brands featured. Sephora now joins the prestigious ranks of Louis Vuitton, Dior, Tiffany & Co, and Hennessy.

Louis Vuitton, in particular, deserves special recognition as one of the only two luxury brands that have maintained a presence on the list since its inception over two decades ago. Additionally, it is the sole luxury brand to break into the top 20, successfully securing a spot in the top 15. This remarkable achievement solidifies Louis Vuitton as the most valuable luxury brand according to the study. The successes of other luxury brands such as Dior, Tiffany, Hermès, and Prada, which have experienced brand value increases of up to 20%, further reinforce the notion that this is indeed the year of luxury.

This trend is also mirrored in country-specific results. In the United Kingdom, for example, HSBC and Land Rover claim the top two spots, with Burberry closely following in third place. In France, Louis Vuitton, Chanel, and Hermès take the lead, while L’Oréal, Cartier, Dior, and Sephora secure positions within the top 10. Italy’s top three brands consist of Gucci, Ferrari, and Prada, highlighting the country’s significant presence in the luxury sector.

Despite the predominance of tech brands within the global top 10, with Apple, Amazon, and Microsoft leading the pack, luxury brands have made a lasting impact. The top three brands alone account for a third of the total value of the table this year. Moreover, the combined value of the top 100 brands has reached an impressive $2.67 billion, reflecting a 15% increase from the previous year and marking the highest growth rate in the history of Interbrand’s Best Global Brands list.

The ranking also emphasizes the importance of media brands in the fashion, beauty, and luxury segments. Facebook and Instagram, both essential platforms for these industries, hold the 15th and 19th positions, respectively. While Facebook experienced a 3% rise in brand value, Instagram witnessed a significant increase of 23%.

Interbrand determines the results of its Best Global Brands list through three key analyses. Firstly, it assesses the financial performance of the brand’s products or services. Then, it evaluates the brand’s role in consumer purchase decisions. Lastly, it gauges the brand’s competitive strength and its ability to foster loyalty, sustainable demand, and profitable growth in the future.

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Interbrand’s 2021 Best Global Brands list
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