Luxury department store chain Fenwick is facing challenges in adapting to the current coronavirus crisis. In response to the pandemic, the company decided to close its physical stores last week. However, this decision has created an unforeseen setback for Fenwick’s online operations. Unlike its competitors, Fenwick’s online orders are fulfilled through its physical stores, rather than distribution centers. As a result, the closure of both physical and online operations has caused a complete stop in revenue for the company.

Fenwick has acknowledged that the pandemic has truly turned the world upside down and its effects are expected to last for several more weeks. With a group of dedicated workers responsible for hand-picking items bought in-store, the company operates differently from other retailers. Despite Fenwick’s recent launch of its online sales platform, it still represents a relatively small percentage of the company’s overall turnover.

As Fenwick temporarily suspends its online operations, it finds itself unable to capitalize on the anticipated e-commerce boom resulting from the crisis. In contrast to its competitors who have optimized their online infrastructure, Fenwick’s reliance on physical stores has become a significant disadvantage during these challenging times.

In conclusion, Fenwick, a luxury department store chain, is currently facing difficulties adapting its operations due to the impact of the coronavirus crisis. The closure of both physical and online stores has halted the company’s revenue completely. While Fenwick recently launched its online sales platform, it still operates differently from its competitors and heavily relies on physical stores to fulfill online orders.

Useful Links:
1. Fenwick Official Website
2. BBC Article on Fenwick’s Online Suspension