In a recent announcement, luxury conglomerate LVMH revealed the appointment of Chris de Lapuente as the new Chairman and CEO of its Selective Retailing Division. Currently overseeing Sephora, Le Bon Marché group, and the Perfumes & Cosmetics activity, de Lapuente will now join the LVMH Executive Committee in his expanded role. Alongside his current responsibilities, he will also take charge of DFS, Starboard @ Onboard, and 24S, the group’s online project.

De Lapuente’s appointment comes as no surprise, considering his successful career trajectory within LVMH, which began after his tenure at Procter & Gamble. This trend of executives moving from Procter & Gamble to LVMH has been a recurring pattern in the company’s history. With a turnover of €14.7 billion in 2019, the Selective Retailing Division accounts for 27% of LVMH’s total turnover. However, it only contributes 12% to the group’s operating profit, indicating potential for growth in this division.

As one of the most influential executives in LVMH, de Lapuente will have oversight over Benjamin Vuchot of DFS, Lisa Bauer of Starboard @ Onboard, and Eric Goguey of 24S. LVMH CEO Bernard Arnault expressed his satisfaction in expanding de Lapuente’s responsibilities, praising his leadership abilities and track record of delivering impressive results. Of particular note was de Lapuente’s success in leading Sephora’s ascent as a global leader in prestige beauty retailing, establishing the brand’s strong presence both online and offline. Additionally, de Lapuente played a vital role in the rapid growth and recognition of Fenty Beauty, a beauty brand that experienced immense success since its launch in 2017 and became one of the most talked-about social media product launches in recent history.

De Lapuente began his career at Procter & Gamble in 1983, holding various positions in different countries. In 2004, he assumed the role of group president of the Global Hair Division. He joined LVMH in 2011 as the CEO of Sephora and successfully led the brand until his recent transition.

With his extensive experience and impressive track record, de Lapuente’s appointment as Chairman and CEO of the Selective Retailing Division is expected to drive further growth and success for LVMH in the luxury retail sector.

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