Luxury conglomerate LVMH has made history by agreeing to become a premium sponsor of the 2024 Summer Olympics in Paris, marking a significant milestone for the company. Headed by billionaire Bernard Arnault, LVMH joins the ranks of other prominent French companies, such as Orange SA and Carrefour SA, as a premium sponsor for the prestigious sporting event.

While some LVMH brands have previously been official partners of global competitions, this sponsorship deal holds special significance. It solidifies LVMH’s commitment to supporting and promoting global sports events and showcases its dedication to enhancing France’s reputation on the global stage. The partnership underscores LVMH’s status as one of the most valuable companies in Europe.

As part of their involvement, LVMH’s French jewelry brand Chaumet will design the medals for both the Olympic and Paralympic games, adding a touch of elegance and craftsmanship to the iconic sporting event. Additionally, guests at the games’ hospitality events will have the privilege of enjoying wines and spirits produced by Moet Hennessy, another brand under the LVMH umbrella.

The 2024 Summer Olympics will primarily take place in Paris, with some events also being held in Marseille and Tahiti. The games are scheduled to run from July 26 to August 11, followed by the Paralympic Games from August 28 to September 8. With LVMH’s support, the Olympics are expected to leave a lasting impression on attendees and spectators alike, offering a unique blend of luxury, prestige, and world-class sporting competition.

Useful links:
1. International Olympic Committee (IOC)
2. LVMH Official Website