Spanish fashion retailer Mango has seen a remarkable recovery in its sales across key European markets, nearing the levels achieved in the first half of 2019, which was an exceptional year for the company. This resurgence in sales has largely been driven by a significant increase in online sales, particularly between March and June, where there was a 50% growth compared to the previous year.

Despite the challenging economic climate, individual countries have displayed promising sales performances. Belgium only experienced a marginal 4% decrease in sales during this specified period, while Mango’s third largest market, Germany, saw sales drop by approximately 10% year-on-year. Other important markets for the company, such as Russia, the Netherlands, and Switzerland, also experienced reductions ranging from 10% to 14%.

Mango remains optimistic about its sales outlook and believes that these countries’ ability to maintain high turnover levels in such a challenging environment indicates the potential to surpass 2019 sales figures by the end of the year. CEO Toni Ruiz attributed this success to the company’s unwavering commitment to e-commerce and omnichannel strategies, with the investments made in digital transformation playing a crucial role in their resilience during the pandemic.

In line with its emphasis on digital expansion, Mango’s e-commerce sales through its own platform now constitute nearly 24% of the total group turnover, marking a 26.7% increase from the previous year. Based on current trends, the company is expected to surpass its target of online sales accounting for 30% of the total in 2020. This surge in online sales underscores the significance of digital transformation in the fashion retail industry, particularly in the face of the challenges posed by the COVID-19 pandemic.

Useful links:
Mango Official Website
Mango’s Record Online Sales During the Pandemic