Marimekko, the renowned Finnish design company known for its striking patterns and iconic textiles, has recently undergone significant changes in its management team. The company has announced the appointment of Dan Trapp as its new Chief Sales Officer (CSO) and a member of the Management Group. Starting his role on November 2, Trapp brings extensive experience in sales and commercial leadership positions within the global apparel and sporting goods industry, having previously served as Global VP Apparel & Gear at Salomon.

Trapp replaces Morten Israelsen, who left Marimekko on October 16 “by mutual consent.” The company expressed its gratitude for Israelsen’s contributions during his time with the company.

Additionally, Sanna-Kaisa Niikko has been appointed as Marimekko’s Chief Marketing Officer (CMO) and a member of the Management Group. Recognizing her 15-year career at Marimekko, during which she held various marketing and sales positions, Niikko’s internal appointment reflects her exceptional expertise. Most recently, she served as Global Creative Brand Marketing Director, overseeing visual communications, social media, community engagement, public relations, and brand collaborations. Niikko will assume her new role this week.

These management changes coincide with Marimekko’s completion of its consultative negotiations regarding its reorganization in Finland, Scandinavia, North America, and Australia. Initiated in August, these negotiations aimed to streamline operations and adapt to the evolving fashion and specialty retail sector, which has witnessed significant shifts in consumer behavior due to the ongoing coronavirus pandemic. To achieve cost savings of €1.5 million, Marimekko plans to minimize job reductions, with a maximum of 52 jobs affected in Finland and at least 20 employees being terminated. The company will also strive to offer alternative job opportunities to the remaining staff members.

Marimekko President and CEO Tiina Alahuhta-Kasko acknowledged the challenges faced by the fashion industry amid the pandemic. However, she emphasized that Marimekko’s strategy is well-positioned to seize long-term growth prospects resulting from changing consumer values and behaviors. Alahuhta-Kasko expressed confidence in the new appointments, stating that both Trapp and Niikko will play crucial roles in Marimekko’s pursuit of sustained growth in the ever-evolving fashion landscape.

Adapting and innovating in response to industry trends and shifting consumer preferences, Marimekko remains a formidable presence in the global fashion industry. With its distinctive design aesthetic and commitment to sustainability, the company is well-equipped to seize the opportunities presented by this period of disruption and transformation.

Read more about Marimekko’s management changes and reorganization process here: Link 1.
Learn about Marimekko’s commitment to sustainability and its impact on the fashion industry here: Link 2.