Marketing platform Insider recently secured $105 million in funding to support its acquisition plans and enhance its services. With over 1,200 trusted clients across sectors like automotive, finance, media, and travel, Insider specializes in customer experience and cross-channel marketing. Some of its notable clients include Gap Inc, L’Oréal, Estée Lauder, and Ikea.

This financing round was led by existing investor QIA, with support from Esas Private Equity. In total, Insider has raised $274 million, backed by Sequoia. The company intends to use this latest investment solely for its mergers and acquisitions strategy, aimed at improving its technology and capabilities. Insider is actively seeking companies with innovative solutions that can help marketers and online retailers enhance and accelerate their customer experience offerings.

Under the leadership of CEO Hande Cilingir, Insider operates in twenty-five major cities worldwide, including European capitals, Dubai, Hong Kong, and Tokyo. It has a diverse workforce of more than 750 individuals from around forty different nationalities, positioning the company for continued growth and expansion.

Insider’s success and strong investor backing demonstrate the increasing demand for its expertise in delivering exceptional customer experiences and effective cross-channel marketing strategies. As businesses increasingly prioritize customer satisfaction and engagement, marketing platforms like Insider play a vital role in helping brands stay competitive in the market. With the additional funding secured, Insider is well-positioned to strengthen its position further and continue offering innovative solutions to its expanding client base.

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Insider
Sequoia Capital