Los Angeles has long been synonymous with the fashion industry, and in recent years, a new wave of emerging designers has made their mark on the city. Among them is Mason Burns, the founder of Lorraine, a brand that brings a touch of Western style to the bustling metropolis.

Established in 2020, Mason Burns initially operated his brand out of a small corner in Al’s General Store. However, due to its growing popularity, Lorraine has now expanded into a spacious 1,000-square-foot workshop. Stepping into the shop, customers are greeted by an authentic Western ambiance, complete with western boots, a horse saddle, and a poster of Robert Redford in Butch Cassidy and the Sundance Kid. It is within this creative space that Burns meticulously crafts unique pieces for the Lorraine wardrobe.

Burns’ design aesthetic is deeply rooted in his upbringing in Kansas. With coal miners turned lawyer and banker grandparents, he was immersed in the culture of the Wild West from a young age. Growing up in a small town with limited access to stores and the internet, Burns developed a resourceful nature and learned to make things with his own hands. This do-it-yourself mentality would later shape his approach to fashion.

While his interest in textiles began early on, it was during college that Burns began to consider creating his own brand. He experimented with clothing and used his sewing skills to bring his own unique style to life. Upon moving to Los Angeles in 2019, Burns secured an internship with the fashion brand Co, where he gained valuable industry knowledge and forged connections with designers and manufacturers.

During this time, Burns also crossed paths with Charlie Pennes, the founder of White Bark Workwear, a sustainable apron brand. What started as a part-time job quickly became an opportunity for Burns to work on his own designs. Utilizing Pennes’ machines at night, he meticulously sewed his own garments. It was during this period that he discovered the positive response to his vintage wrangler jeans and unique pair of shoes. Motivated by this realization, Lorraine was born, with inspiration stemming from Burns’ childhood and family memories.

The name and logo of Lorraine pay homage to the French Croix de Lorraine, and many of Burns’ designs are heavily influenced by Westerns and vintage films. He skillfully incorporates elements of craft cultures, such as Mexican and Native American traditions, into his pieces. The goal is to create clothing that exudes authenticity and individuality.

Despite being a small business, Lorraine strives for sustainability and responsible production. Burns sources fabrics from previous designer collections and deadstock, effectively minimizing waste and producing one-of-a-kind pieces. Limited quantities of his T-shirts and sweatshirts are offered, and each item is meticulously designed to be durable and timeless.

In addition to clothing, the Lorraine boutique also features a selection of renovated and customizable Western boots, as well as handmade jewelry collections by Burns himself. Recently, Burns collaborated with Best Regards, another brand showcased at Al’s General Store, to create an upcycled jacket.

For Burns, the mission extends beyond establishing his own brand; he is passionate about supporting and collaborating with fellow designers. By championing independent designers and promoting sustainable options, he hopes to spark a shift in consumers’ purchasing habits, urging them to make more responsible fashion choices.

In an industry notorious for its detrimental impact on the environment, Mason Burns and Lorraine are taking a stand. Through their distinctive designs, unwavering commitment to sustainability, and dedication to craftsmanship, they are infusing a touch of Western style into the heart of Los Angeles while championing responsible fashion choices.

Useful links:
1. Lorraine official website
2. Al’s General Store