MC2 Saint Barth, the popular apparel and beachwear label, has recently announced a major development in its business. The company has sold a 40% stake to international investment fund Peninsula and the Percassi group. This strategic investment aims to support MC2 Saint Barth’s global growth and take the brand to new heights.

Founded in 1994 by Max Ferrari and Raffaele Noris, MC2 Saint Barth initially focused on beachwear. However, over the years, the brand has expanded its range to include men’s, women’s, and children’s fashion. In 2018, the label even launched its first winter collections, catering to a wider customer base. Notably, it is worth mentioning that 85% of the garments produced by MC2 Saint Barth are made from recycled and recyclable materials, highlighting the brand’s commitment to sustainability.

Despite the new investment, the company’s founders, Ferrari and Noris, will continue to play a significant role in leading MC2 Saint Barth. This will ensure a seamless transition and continuity within the brand. The objective of this partnership is to accelerate the label’s global growth by diversifying its product assortment and expanding its presence in markets worldwide. Key markets of focus include the USA, the Middle East, and the Far East. With the Percassi group’s expertise in retail distribution, MC2 Saint Barth is well-positioned to achieve these growth objectives.

Ferrari previously shared some insights into the brand’s revenue breakdown, revealing that 50% comes from menswear, 30% from womenswear, and 20% from childrenswear. Currently, MC2 Saint Barth operates 53 monobrand stores around the world, including prominent locations like Paris, Portofino, and Miami. The brand’s products are also available in renowned department stores such as Rinascente, Selfridges, Galeries Lafayette, and El Corte Inglés. Additionally, MC2 Saint Barth has its own e-shop, which contributes significantly to its revenue, generating approximately 15% of the company’s total sales. The brand expects its e-shop sales to reach €80 million by the end of 2022, reflecting an impressive 45% increase compared to 2021.

With the support and investment from Peninsula and the Percassi group, MC2 Saint Barth is poised for further global expansion and success in the fashion industry. The partnership not only provides financial backing but also brings valuable expertise in retail distribution. This collaboration will undoubtedly open doors to new opportunities and solidify the brand’s position as a leader in the apparel and beachwear market.

To learn more about MC2 Saint Barth and its exciting journey, you can visit their official website [Link 1]. For those interested in exploring the fashion industry and its trends, [Link 2] provides valuable insights and information related to the subject.