Luxury accessories brand MCM is embarking on a major transformation, unveiling a new brand identity and leadership team. The brand will showcase its fresh style for the first time during Milan Men’s Fashion Week, signaling a new era focused on creativity, vision, and innovation. MCM aims to position itself as a digital-driven, smart, and sustainable luxury brand, revitalizing its heritage codes and expanding its product range to include ready-to-wear and accessories.

To support this new direction, MCM has made changes to its management team. Sabine Brunner, with an impressive background that includes roles at Roger Vivier, Bonpoint, and Tod’s Group Hong Kong subsidiary, has been appointed as the President of MCM Global AG. Brunner will oversee various aspects of the company’s operations, including creative, category development, planning, marketing, licensing, and brand strategy.

Joining Brunner are Tina Lutz and Katie Chung, who will co-lead the global design and creative direction of MCM. The dynamic duo aims to breathe new life into the brand’s signature DNA and create a culture and lifestyle for the modern Digital Nomad. Lutz will spearhead the design and creative direction from the global design studio in Milan, while Chung will be based in Seoul, leading the development of all categories. Both Lutz and Chung bring extensive fashion industry experience from renowned brands like Issey Miyake, Calvin Klein, and Wooyoungmi.

Furthermore, Marie-Laure Lequain has been appointed as the Chief Digital and Merchandising Officer. Lequain’s role encompasses driving commercial growth and optimizing profitability through strategic merchandising planning. She will leverage market opportunities and harness MCM’s digital presence to expand its customer base.

With these new appointments and a fresh brand identity, MCM is poised for a new phase of growth and success. The brand aims to capture the essence of the modern, digitally-driven consumer by providing them with a luxury experience that aligns with their lifestyle. Milan Men’s Fashion Week serves as the ideal platform to showcase MCM’s new direction to the fashion industry and consumers worldwide.

For more information about MCM’s transformation, visit their official website [link] and follow their social media channels [link].