In response to the ongoing challenges posed by the Covid-19 crisis, Missoni, the iconic Italian fashion label, is undergoing a senior management reshuffle. Margherita Maccapani Missoni, the daughter of Angela Missoni, the president and creative director of the brand, has stepped down from her position as creative director of M Missoni, the line targeted at a younger audience. Maccapani Missoni took on this role in 2018 but has now made the decision to leave.

The fashion industry has been heavily impacted by the pandemic, leading Missoni to take swift action and implement changes to adapt to the changing consumption patterns. Livio Proli, the CEO of Missoni, emphasized the importance of this swift response and the company’s commitment to supporting its customers and strengthening relationships with consumers across all Missoni brands. Proli also highlighted the unanimous support of the Missoni family and the Fondo Strategico Italiano investment fund, which holds a significant stake in the Missoni group, for the company’s post-pandemic relaunch plan.

It is important to note that Maccapani Missoni’s departure does not mean the discontinuation of the M Missoni line. Instead, the line will continue under the supervision of an internal design team. This change allows Missoni to enhance design synergies and focus on improving the quality of its collections without compromising its commitment to targeting a younger audience.

Alongside Maccapani Missoni’s departure, Missoni also announced two new appointments within the company. Giacomo and Ottavio Jr, two of Vittorio Missoni’s three sons, Angela’s late brother, have been given new responsibilities. Giacomo will take on the role of CEO of Missoni’s US subsidiary, while Ottavio Jr has returned to the company’s headquarters in Italy to oversee the group’s sustainable development department. These appointments highlight Missoni’s dedication to adapting its management structure and preparing for the future in an ever-changing industry landscape.

In conclusion, Missoni’s senior management reshuffle signifies the brand’s commitment to navigating the challenges presented by the Covid-19 crisis. The departure of Margherita Maccapani Missoni as creative director of M Missoni and the subsequent internal restructuring demonstrate Missoni’s determination to enhance design synergies and improve the quality of its collections. With new appointments within the company, Missoni is actively preparing for the future and ensuring its continued success in a rapidly evolving fashion industry.

Useful links:
1. Missoni Official Website
2. Business of Fashion – Missoni’s CEO Appointment