Moda Operandi, the luxury fashion destination, is making waves in the beauty industry with its recent expansion into a new beauty category. The platform now offers a wide range of skincare, fragrance, makeup, haircare, and body care products from both established and emerging brands, catering to both local and international customers.

The introduction of the beauty category is a strategic move by Moda Operandi to provide its customers with the best beauty products on the market. Leveraging its strong relationships within the industry, the company will offer exclusive content such as skincare routines by designers and tutorials from popular artists, making the shopping experience even more immersive and informative.

Jessica Matlin, the beauty director of Moda Operandi, expressed her excitement about the launch, highlighting the company’s commitment to curating only the very best products. Drawing from her experience as a former magazine editor, Matlin handpicks each product, ensuring that customers are not overwhelmed by too many options and can trust the selection to offer the highest quality.

To mark the launch of the beauty category, Moda Operandi has implemented a comprehensive digital marketing strategy. The editorial campaign features stunning imagery of models captured by acclaimed photographer Vanessa Granda, accompanied by a captivating video by director Davy Gomez. The imagery and video aim to showcase the beauty products in a visually appealing and enticing way.

On the Moda Operandi platform, customers can easily navigate through the beauty category by browsing and shopping based on category or brand. Thematic edits such as ‘The Vacation Store’ and ‘The Event Edit’ are also available to help customers discover products tailored to their specific needs or occasions. This streamlined shopping experience ensures that customers can find exactly what they are looking for with ease.

Jim Gold, the CEO of Moda Operandi, expressed his enthusiasm for the expansion into beauty, emphasizing how it aligns with the company’s mission to be a true lifestyle destination. By offering fashion and beauty products, Moda Operandi aims to serve their customer’s every need, providing a seamless shopping experience from head to toe. Gold believes that the addition of the beauty category will not only enhance the experience for existing customers but also attract a new, aspirational customer base.

Moda Operandi has full confidence in the expertise of Jessica Matlin, along with the strategic direction of April Hennig, the chief merchant, to drive the success and growth of the beauty category in the coming months. With their extensive experience and industry relationships, Moda Operandi is poised to become a go-to destination for luxury fashion and beauty.

In conclusion, Moda Operandi’s expansion into the beauty category solidifies its position as a one-stop destination for luxury fashion and beauty. With a carefully curated selection of the finest beauty products, customers can trust that Moda Operandi offers products that meet their discerning tastes and needs. This new offering further enhances the overall shopping experience, making Moda Operandi a premier destination for luxury and style.

Useful links:
Moda Operandi Website
Moda Operandi Beauty Category