Moncler Group has made a significant announcement regarding the leadership of Sportswear Company SpA, the parent company of Stone Island. The renowned fashion executive, Robert Triefus, has been appointed as the new CEO, with his official start date being June 1st. Triefus will report to the Sportswear Co board, led by Carlo Rivetti.

Triefus brings a wealth of experience to his new role, having spent the past 15 years at Gucci in various leadership positions. His most recent roles at Gucci include being the CEO of Gucci Vault and Metaverse Ventures, as well as the senior executive VP of corporate and brand strategy. Triefus was also heavily involved in Gucci’s philanthropic efforts as the Chair of Gucci’s Chime For Change advisory board and as a board member of the Kering Foundation. Before his time at Gucci, Triefus held executive positions at Giorgio Armani and Calvin Klein.

Stone Island, which recently became part of the Moncler Group in March 2021, has been achieving strong results. In its last fiscal year, the brand generated €401 million in revenue. The revenue is divided between wholesale (63%) and direct-to-consumer (37%) channels, with the EMEA region being its largest market, accounting for 69% of sales in 2022. The brand also has significant growth potential in Asia (20% of revenue) and the Americas (11% of revenue).

Remo Ruffini, the Chairman of Moncler, expressed his confidence in Triefus’ abilities, stating that he will be instrumental in driving the strategic development and global resonance of the Stone Island brand. Rivetti, the leader of the Sportswear Co board, also emphasized his belief in Triefus’ expertise and the positive contributions of the Stone Island team, which are expected to bring the brand to its full potential.

Triefus’ appointment comes at a crucial time for Stone Island as it aims to build on its current success and expand its global presence. With Triefus’ extensive experience and knowledge of the fashion industry, he is well-positioned to lead the brand into its next phase of growth.

Useful links:
1. Moncler Group Official Website
2. Stone Island Official Website