Moncler, the luxury brand recognized for its high-end fashion, is embarking on an exciting new endeavor for its 2023 Genius collections. Departing from its previous practice of collaborating solely with prominent fashion designers, the brand has now enlisted a diverse group of creatives spanning industries such as pop culture, sports, streetwear, and even the automotive sector.

The list of collaborators for the Genius collections is nothing short of impressive. Renowned figures like Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, FRGMT, Adidas Originals, Salehe Bembury, and Roc Nation by Jay-Z are among the incredible talents involved in this innovative venture. The creations by these collaborators will be showcased at a momentous event during London Fashion Week at Olympia London on 20 February.

Moncler initially introduced the Genius concept in 2018, which has since garnered tremendous success. This approach allowed the brand to break free from the confines of the traditional fashion calendar and instead release monthly collections, constantly providing something fresh and exciting to its clientele. Described by Moncler as a platform that resonates with the cultural zeitgeist and embodies perpetual evolution, the Genius concept has revolutionized the brand’s approach.

Having achieved such success, Moncler is now elevating the Genius concept to new heights. The brand aims to surpass conventional collaborations and instead focus on co-creation by bringing together various industries to explore the boundaries of creativity at the intersections of art, design, entertainment, music, sports, and culture. Aptly named “The Art of Genius,” this evolution will be unveiled through a grand live show during London Fashion Week, showcasing the creators, concepts, and collections for 2023 all in one spectacular event.

Each co-creator participating in the Genius collections brings their own distinctive brand of genius to the table. They challenge the limits of what is possible, presenting immersive experiences and performances that embody their creative visions. This celebration of creativity in all its splendor and emotional power promises to be an extraordinary showcase.

In addition to the already impressive lineup, Moncler has also invited the boundary-pushing designer Rick Owens to be part of the event. Owens will contribute to the exploration of design beyond fashion, presenting the Moncler + Rick Owens collection.

Moncler’s Genius collections have always generated significant anticipation, but this year’s lineup takes it to an entirely new level. With collaborators ranging from music icons to car manufacturers, this fusion of industries holds the promise of pushing the boundaries of creativity and redefining possibilities in the world of fashion and beyond. “The Art of Genius” is poised to be a groundbreaking event that will captivate audiences and leave a lasting impact on the industry.

For more information on Moncler’s Genius collections and the upcoming “Art of Genius” event, please visit the official Moncler website and the London Fashion Week website.

Useful links:
Moncler Official Website
London Fashion Week Official Website