Mongoose, the digital marketing and communications group owned by The Mission, has recently completed a significant acquisition by purchasing Influence Sports & Media for £1.5 million. Influence Sports & Media, based in London, is a reputable agency that has established a strong presence in the US market. Their specialization lies in providing marketing communications strategies, commercial programs, and market intelligence for sponsors, brands, rights holders, investors, and industry clients.

One of the key strengths of Influence Sports & Media is their extensive and long-standing relationships with influential figures in the global sports industry. They have established partnerships with prestigious brands such as Rolex, Mercedes F1, Aramco, Alpine F1, the 37th America’s Cup, and World Sailing.

In the fiscal year ending October 31, 2021, Influence reported a gross profit of £1 million, pre-tax profits of £0.3 million, and net assets of £1,000. This acquisition by Mongoose is a strategic move aimed at expanding and improving its social media and marketing capabilities in the sports and entertainment sectors. The parent company, Mission, expects this acquisition to have an immediate positive impact on their earnings.

Alistair Watkins, the founder and CEO of Influence Sports & Media, expressed his excitement about joining The Mission Group and the newly-formed Mongoose Group. Over the past decade, Influence has built a strong reputation for delivering exceptional services to global brands, teams, and properties. Watkins emphasized their focus on Formula 1 and the America’s Cup, both of which are experiencing significant growth and garnering worldwide interest. By joining forces with The Mission Group, they will be able to explore international opportunities and offer a wider range of services to their clients.

The acquisition of Influence Sports & Media strengthens Mongoose and The Mission Group’s position in the digital marketing and communications industry. Their expertise and relationships put them in an advantageous position to achieve outstanding results for their clients, particularly in the sports and entertainment sectors. This strategic move demonstrates their commitment to growth and innovation in a constantly evolving industry.

Useful links:
1. Mongoose Agency
2. The Mission Group