Italian jeweller Morellato is making a bold move to increase its market share and revenue with the acquisition of German rival Christ Group. The deal, expected to be finalized next month, will see Morellato’s annual turnover double from an estimated 370 million euros in 2022 to around 800 million euros ($869 million). This strategic move will solidify Morellato’s position as the leading European multi-brand retailer for jewellery and watches.

Morellato, originally known for its watch straps, has been steadily expanding its presence in the watch and jewellery industry through strategic acquisitions. In 2019, the company acquired French chain Cleor, which further strengthened its market presence. Now, with the addition of Christ Group, a well-established player in the industry with over 200 stores and renowned brands like Valmano and Brinckmann & Lange, Morellato is set to reach new heights.

This acquisition is a significant milestone for Morellato, propelling the company into a higher league and expanding its market share. With the added resources and capabilities from Christ Group, Morellato aims to solidify its position as a leader in the industry and drive continued growth.

The jewellery and watch industry has been undergoing transformative changes, driven by the rise of online retail and evolving consumer preferences. Morellato’s strategic acquisition of Christ Group demonstrates its commitment to adapt to these changes and maintain a competitive edge. By incorporating Christ Group’s brands and stores into its portfolio, Morellato will offer customers a wider range of options and strengthen its reputation as a go-to destination for luxury jewellery and timepieces.

Furthermore, Morellato recognizes the importance of building a strong digital presence. With the growing popularity of online shopping, the company is focused on providing customers with a seamless omnichannel experience. By leveraging technology and digital platforms, Morellato aims to create a unique and engaging shopping experience for its customers, ensuring it remains at the forefront of the industry’s digital transformation.

Overall, Morellato’s acquisition of Christ Group signals a significant milestone in the company’s growth strategy. By expanding its market presence and doubling its turnover, Morellato establishes itself as a dominant player in the European jewellery and watch market. With its strong brand reputation, extensive store network, and enhanced digital capabilities, Morellato is well-positioned to capitalize on evolving industry trends and continue driving success in the years to come.

For more information on Morellato and its acquisitions, visit:
Morellato Official Website

To learn more about the jewellery and watch industry’s digital transformation, check out:
Forbes: Accelerating Luxury Market’s Digital Transformation