In a splendid event that captivated the fashion world, Mouna Ayoub, a renowned figure known for her impeccable taste and extensive couture collection, recently hosted a highly anticipated auction featuring her treasured Chanel haute couture pieces. This exceptional auction, meticulously orchestrated by Maurice Auction, took place at the illustrious Pavillon Gabriel in Paris, and it proved to be a resounding success, with all 252 lots finding enthusiastic buyers and amassing an astounding total of 1.5 million euros.
The shining star of this glamorous soirée was a captivating evening coat, bearing the unmistakable hallmark of Chanel’s craftsmanship and innovation. This extraordinary creation, adorned with meticulous embroidery by Lesage, sought to replicate the intricate allure of the Coromandel screens, which had long fascinated Gabrielle Chanel, the founder of the iconic fashion house. In a thrilling turn of events, this remarkable coat commanded an astonishing final bid of 312,000 euros—a figure that far exceeded its initial estimated value, which had been conservatively set between 150,000 and 200,000 euros.
Beyond the financial triumph, this sale held a profound significance in the world of haute couture. The coveted coat, a true gem from Chanel’s fall 1996 haute couture collection, had been worn by Mouna Ayoub on a single occasion—to grace an opera performance at the esteemed La Scala in Milan. Its journey from the hallowed halls of the runway to the auction block symbolized the enduring allure and collectible value of Chanel’s creations.
The auction featured a trove of additional treasures, including a striking black sheath dress adorned with opulent gold chains, which garnered a striking price of 75,400 euros. Another notable highlight was a rare leather and gilt “boxing” belt from Chanel’s fall 1991 collection, which commanded an impressive sum of 16,900 euros.
The breadth of offerings at the auction was truly remarkable, encompassing dresses, suits, footwear, jewelry, belts, and even a distinctive wig featuring an ankle-length ponytail—a piece that had once graced the fashion runway. This impressive array collectively showcased Chanel’s design excellence and innovation, spanning from the year 1990 to 2014 and encapsulating the creative brilliance of Karl Lagerfeld.
A noteworthy aspect of the auction was its international appeal, with global buyers securing an impressive 75 percent of the lots. This underscores the universal admiration and timeless allure of Chanel’s legacy.
In a recent interview, Mouna Ayoub shed light on her decision to part with her cherished Chanel haute couture pieces. She cited practical reasons, explaining that these exquisite garments no longer fit her. However, her motivation extended beyond practicality—she expressed a profound desire to enable a new generation of fashion enthusiasts to own and appreciate the unparalleled craftsmanship and artistry of Karl Lagerfeld’s creations.
Mouna Ayoub, a celebrated figure known for her presence in high society and her jet-setting lifestyle, originally hails from Lebanon and has established herself as a formidable force in the real estate industry, actively involved in property transactions in the United States. She has reinvested a significant portion of her earnings into her expansive couture wardrobe, which currently boasts an impressive collection of approximately 2,500 haute couture pieces. Furthermore, Ayoub’s commitment to the world of fashion remains unwavering, as she continues to place orders with renowned fashion houses such as Chanel, Schiaparelli, Fendi, and Dior.
In a demonstration of her philanthropic spirit and dedication to women’s causes, Mouna Ayoub has pledged to donate a portion of the auction’s proceeds to the Fondation des Femmes. This notable organization is devoted to advocating for women’s rights, promoting freedom, and combatting violence against women—an admirable commitment that underscores Ayoub’s unwavering support for empowering women.
The auction’s resounding success not only celebrated the timeless allure of Chanel haute couture but also marked a momentous occasion for fashion enthusiasts worldwide, as the legacy of Karl Lagerfeld continues to enchant and inspire new generations.