In commemoration of the 20th anniversary of the iconic Bayswater bag, luxury bag brand Mulberry is introducing three new styles to the Bayswater family. Despite undergoing various changes over the years, the Bayswater bag has consistently been a bestseller for the brand. The new additions include the compact East/West Bayswater, the North/South Bayswater Tote, and the contemporary Zipped Bayswater Tote. These fresh takes on the classic bag stay true to its timeless design, offering customers a variety of options.

Not only are new styles being introduced, but Mulberry is also unveiling a vibrant color palette for the season to add a touch of excitement to the Bayswater range. Colors such as Geranium Pink, Acid Green, and Pigment Blue will be available, allowing customers to express their personal style through their bag choice. Additionally, the Mini Bayswater has been reimagined for the summer season with a raffia construction, providing a unique and summery twist.

To coincide with the launch of the new Bayswater styles, Mulberry has released a campaign featuring both new and pre-loved Bayswater bags. The campaign, curated by photographer Ronan McKenzie and stylist Eliza Conlon, aims to capture authentic moments between the subjects and the image makers in a series of short videos. This approach adds a personal touch to the campaign and highlights the emotional connection customers have with their Mulberry bags.

While the Bayswater bag has been refreshed and updated, its core design has remained unchanged. This enduring quality of the bag aligns well with the current consumer focus on durability and sustainability. Many customers, who were toddlers when the bag was first introduced, are even purchasing pre-loved Bayswaters. Mulberry is committed to sustainability and has exclusively crafted the Bayswater bag from environmentally-accredited and carbon-neutral leather since 2022. This year, the bag has undergone a comprehensive Life Cycle Assessment (LCA) to identify areas for potential improvement and further reduce its carbon emissions. This demonstrates the brand’s dedication to minimizing its environmental impact and creating products that stand the test of time.

CEO of Mulberry, Thierry Andretta, emphasizes the brand’s commitment to timeless design and craftsmanship. He states that the ultimate goal is to create bags that will be used for a lifetime and passed onto the next generation. The Bayswater bag perfectly embodies Mulberry’s ethos of creating enduring products. Even after 20 years, it remains a symbol of timeless style and continues to be one of the brand’s most beloved designs.

Useful links:
1. Mulberry Official Website
2. Mulberry Store Locator