In a strategic move to enhance its brand identity and emphasize its commitment to design, Napapijri has announced the appointment of renowned British designer Christopher Raeburn as its new Global Creative Director. As the brand gears up for its next phase of growth, Raeburn’s unique approach to fashion design will serve as a catalyst for positive change within the company. His initial endeavor will involve the development of a capsule collection slated for release in the Spring/Summer of 2025, followed by a full collection for the Autumn/Winter of the same year, targeting both men and women.

Raeburn’s unwavering passion for creating authentic, functional, and socially responsible designs seamlessly aligns with Napapijri’s core values. Together, they aspire to elevate their product offerings through the integration of modernity, functional fashion, and digital innovation. By upholding a strong commitment to sustainability, Raeburn’s renowned design philosophy of “Remade, Reduced, Recycled” and Napapijri’s dedication to responsible materials and innovation will take center stage.

Undeniably, the objective is to distill Napapijri’s rich heritage in outdoor fashion and merge it with an urban flair to produce cutting-edge looks that are not only stylish but also responsible and culturally relevant. Raeburn’s creative leadership and expertise will play a pivotal role in shaping the future direction of the brand. Expressing full confidence in Raeburn’s visionary capabilities, Napapijri president Silvia Onofri emphasized his instrumental role in propelling the brand to new heights.

In his new role as the Global Creative Director, Christopher Raeburn brings with him a fresh perspective that promises to push the boundaries of design and sustainability at Napapijri. Together, they embark on a transformative journey aimed at creating innovative and responsible fashion that resonates not only with the existing Napapijri community but also reaches a wider audience.

Please find below two relevant links for further information on Napapijri’s brand and Christopher Raeburn’s design ethos:
Napapijri Official Website
Christopher Raeburn Official Website