In an exciting collaboration between Innovative Eyewear and Authentic Brands Group, the Nautica smart eyewear collection is set to launch in January. This collection will offer eight stylish sunglass designs, two of which will have blue light-blocking lenses for indoor use. One standout feature of the line is the introduction of Nautica’s first-ever ‘Global Fit’ frame, specially created to cater to consumers with a low nose bridge and expand the brand’s reach in different regions. What’s more, all frames in the collection are compatible with prescription lenses, ensuring a personalized and comfortable fit for wearers.

What sets the Nautica smart eyewear line apart is that it offers more than just style and functionality. These glasses boast hi-fi Bluetooth 5.2 audio, allowing wearers to enjoy their favorite music for up to 12 hours on a single charge. In addition to its impressive features, the packaging of the collection is eco-friendly, with 99% of it made from post-consumer recycled materials. The frames also feature patent-pending auto-adjusting hinges, ensuring a comfortable and secure fit for all-day wear. As an added bonus, the collection comes with branded accessories, including a power brick, cleaning cloth, and a slipcase adorned with the iconic Nautica sail logo.

Harrison Gross, the CEO of Innovative Eyewear, expressed his excitement about the upcoming launch, highlighting the company’s aim to make smart eyewear accessible to all. He stated, “Smart eyewear was once limited to early adopters and tech enthusiasts. We are changing that by creating smart eyewear that not only functions as a Bluetooth accessory but also makes a trendy fashion statement. Collaborating with the esteemed Nautica brand is sure to delight consumers worldwide and further our mission to make eyewear smart. We are eager to launch the line through our optical store partners in January and on Nautica.com shortly after.”

Nautica, renowned for its diverse range of apparel, accessories, and home collections for men, women, and children, currently has a strong presence in over 70 categories. With nearly 1,300 freestanding stores and shop-in-shops in more than 30 countries around the world, Nautica has established itself as a global lifestyle brand. Henry I. Stupp, the president of lifestyle EMEA – India at Authentic, shared his excitement about the partnership, emphasizing that the Nautica Smart Eyewear launch will take the brand’s commitment to style and fashion to new heights. He stated, “These smart glasses not only embody our brand ethos but also offer users an innovative and stylish way to engage with the world.”

The launch of the Nautica smart eyewear collection not only combines technology and fashion but also caters to consumers who seek both functionality and style in their eyewear choices. With its unique features, sustainable packaging, and collaboration with a renowned brand, this collection is expected to make a significant impact in the world of smart eyewear.

Useful links:
1. Nautica Official Website
2. Innovative Eyewear Official Website