Neiman Marcus Group (NMG), the Dallas-based department store operator, is taking bold strategic steps to streamline its business operations. Building on the transformation growth initiatives introduced in August 2018, NMG is now focused on strengthening customer relationships and creating a seamless integration between online and in-store experiences.
To achieve these goals, NMG is merging its online and in-store teams into a single group under the leadership of chief retail officer David Goubert. This consolidation, while promoting cohesion within the company, will also result in the elimination of around 250 non-selling roles.
In addition to team restructuring, NMG is redefining the role of its sales associates as client advisors, equipping them with digital clienteling tools. This shift will create new positions, both in stores and at regional levels, dedicated to specific aspects of the customer journey.
As part of its strategy to refocus on full-price sales, NMG plans to close the majority of its Last Call discount stores by the first quarter of 2021. Some locations will remain open for a temporary period to sell remaining Neiman Marcus stock. Around 500 Last Call employees will be affected by this decision, but NMG is committed to offering them options such as transfers to other roles, severance packages, outplacement services, or the opportunity to apply for open positions within the company.
Furthermore, NMG has initiated the sale process for its distribution centers in Longview and Las Colinas, Texas. The objective is to divest these facilities and reinvest in the supply chain to meet customers’ growing expectations in terms of speed. Investments in the West Coast distribution center have already yielded positive results, improving speed-to-market by four to five days.
Geoffroy van Raemdonck, CEO of NMG, expresses confidence in the company’s ability to transform and drive growth. He emphasizes the importance of NMG’s loyal customer base, strong store presence, and robust online presence as crucial elements contributing to its ongoing success. Van Raemdonck assures stakeholders that NMG remains dedicated to managing the business with a focus on accelerated profitability and sustainable growth.
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