Neiman Marcus Group, the department store operator, is making significant strides to improve the customer experience and expand its reach through investments in various areas such as technology, merchandising, and supply chain development. The company’s recent emergence from bankruptcy has prompted a strategic focus on talent, technology, and supply chain enhancements.

To spearhead these efforts, Neiman Marcus Group has brought on board Bob Kupbens as the executive vice president and chief product and technology officer. Kupbens will be responsible for developing innovative digital products and capabilities to enhance the in-store, online, and omnichannel experiences for both the Neiman Marcus and Bergdorf Goodman brands. Additionally, Kupbens will work towards advancing the company’s analytics capabilities and personalization services. This collaborative effort will involve working closely with key executives such as the Neiman Marcus brand president, chief customer officer, and chief merchandising officer.

Bringing a wealth of experience from previous roles at ADT, Apple, eBay, and Delta, Kupbens is well-suited to drive Neiman Marcus Group’s technological advancements.

Joining Kupbens is Paolo Riva, the general manager for brand partnerships and merchandising. Riva’s extensive knowledge in luxury brands and profit and loss management will be instrumental in creating greater value for brand partners. This will be achieved through providing brand partners access to luxury customers, valuable insights into customer preferences and product assortment, and store renovation plans.

Neiman Marcus Group is also investing $85 million in its supply chain innovation, with a particular focus on systems and fulfillment centers. These investments are aimed at meeting the growing demand for luxury products while ensuring efficient delivery to customers. The company intends to implement multi-year supply chain improvements, including the introduction of a new order management system, enhancements to its distribution facility, and the adoption of a new warehouse system.

The restructuring of Neiman Marcus Group is in response to the challenges posed by the Covid-19 pandemic. These strategic moves will position the company for future growth and enable it to thrive in the evolving retail landscape.

Useful Links:
Neiman Marcus Group Official Website
Neiman Marcus Group Hires Bob Kupbens as Chief Product and Technology Officer