Fashion retail giant Next is making its entry into the athletic sportswear market through a major partnership with digital platform Fanatics. This move is significant for Fanatics as it marks the first collaboration with a major retailer outside the United States. The partnership allows Next’s customers to access a wide range of licensed sports merchandise from European football leagues and teams, as well as international football teams, rugby, Formula 1, and American sports leagues.

Matthew Primack, Senior VP for International Business Affairs and Development at Fanatics, expressed excitement about the partnership, stating that it offers Next customers a variety of products, designs, and styles from their favorite sports leagues, events, teams, or players. Fanatics already has similar partnerships with retailers in the United States, including Foot Locker, Walmart, Kohls, and Nordstrom.

Under this partnership, Next will handle the front-end online experience and customer fulfillment, while leveraging Fanatics’ expertise in licensed sports merchandise and its extensive product range. The expanded licensed sports collection is now available on Next’s website and includes apparel, jerseys, and headwear from brands such as Fanatics, Nike, adidas, Puma, and New Era. The collection aims to cater to all members of the family with its diverse sizing and options.

This collaboration represents an important strategic move for Next as it diversifies its product offering and enters the sportswear market. With access to Fanatics’ vast range of licensed sports merchandise, Next aims to attract sports enthusiasts and fans looking for high-quality products from their favorite teams and players. The partnership also strengthens Fanatics’ presence in the European market, solidifying its position as a leading supplier of licensed sports merchandise globally.

The launch of the new licensed sports collection on Next’s website is exciting news for sports fans, who can now conveniently shop for authentic and officially licensed merchandise from a trusted fashion retailer. Whether it’s a jersey to show support for their favorite football club or a cap to represent their preferred American sports team, customers have a wide variety of options to express their passion for sports through fashion.

In conclusion, Next’s partnership with Fanatics signifies a significant step for the fashion retail giant as it ventures into the athletic sportswear market. By offering a diverse range of licensed sports merchandise, Next aims to cater to sports enthusiasts and fans who seek high-quality products from their favorite teams and players. This collaboration not only expands Next’s product offering but also strengthens Fanatics’ presence in the European market. As the newly launched licensed sports collection becomes available to customers, sports fans can conveniently shop for authentic and officially licensed merchandise from Next’s website, further solidifying the brand’s commitment to providing trendy and quality fashion options.

Useful links:
1. Next Website
2. Fanatics Website