In 2019, the fashion industry witnessed an abundance of celebrity fashion line launches, as numerous stars aimed to leave their mark in the ever-evolving world of fashion. These celebrity ventures spanned from high-end luxury fashion houses to sustainable ready-to-wear brands, captivating the attention of fashion enthusiasts worldwide.

Among the most noteworthy launches of the year was Rihanna’s introduction of her luxury fashion house, Fenty, in partnership with LVMH. The Barbadian singer and designer presented the brand’s debut ready-to-wear collection in Paris in May, captivating the fashion world with her unique and innovative designs. To further fuel the excitement surrounding Fenty, Rihanna followed up with the opening of temporary pop-up stores in both France and the United States, creating a buzz through periodic product drops that left fans eagerly anticipating each release.

Entrepreneur Kim Kardashian West made a significant impact with the launch of her shapewear label, originally named Kimono. However, the brand faced criticism and accusations of cultural appropriation. In response, Kardashian West made the bold decision to relaunch the label in September under the new name Skims. Skims offers a diverse range of shapewear, intimates, and loungewear styles, empowering individuals to embrace their bodies and feel confident.

Notably, Hollywood star Will Smith tapped into nostalgia by unveiling his fashion line, Bel-Air Athletics, in October. Inspired by his iconic 1990s sitcom “The Fresh Prince of Bel-Air,” Smith’s 26-piece collection paid homage to the preppy aesthetic of the beloved show. Fans of the sitcom were thrilled to see the fashion line bring back fond memories through its nostalgic designs.

Singer Justin Bieber also made his presence known in the fashion industry with the launch of his label, Drew House. The brand, introduced in January, offers skater-inspired separates in minimalist neutral hues. Through his fashion line, Bieber not only showcased his personal style but also created a space to connect with his dedicated fanbase in a fresh and exciting way.

In addition to these notable ventures, actress Kate Hudson expanded her fashion empire by introducing a new ready-to-wear brand, Happy X Nature. Renowned for co-founding the successful sportswear brand Fabletics, Hudson took a sustainable approach with her latest venture by collaborating with designer Michele Manz. Together, they created a brand that places a strong emphasis on sustainability and ethical practices, appealing to consumers looking for environmentally-conscious fashion choices.

Ultimately, 2019 showcased a multitude of celebrity fashion line launches that exemplified the creativity and business acumen of these stars. From Rihanna’s luxury fashion house to Kim Kardashian West’s shapewear label, these celebrities successfully made their mark in the industry, captivating audiences worldwide. Moving forward, it will be fascinating to observe the emergence of new celebrity fashion lines, as the fashion landscape continues to evolve and celebrities continue to explore their creative ventures.

Useful Links:
1. Fenty Official Website
2. Skims Official Website