NuNorm, a groundbreaking makeup brand, has recently introduced a remarkable collection tailored specifically for men. Conceived by founder Jeff Lau, NuNorm intends to challenge societal gender norms surrounding cosmetics and encourage men to embrace their genuine selves while prioritizing their skincare. The assortment comprises five products that address common skin concerns faced by men, including enlarged pores, dry or oily skin, sparse facial hair, redness, and acne.

Impressively standing out within the collection is the Shine Eraser, priced at $30. This translucent blotting powder, enriched with Olive Oil and Hyaluronic Acid, is formulated to absorb excess oil and sweat, minimize shine, and provide a matte appearance. Another noteworthy product is the Quick Cover Stick, available for $40, which combines a foundation and concealer in a convenient dual-ended stick. Its soft bristle brush allows for effortless blending. The Quick Cover Stick comes in a diverse range of 17 shades, ensuring an inclusive selection.

For individuals seeking a smooth and natural matte finish without greasiness, NuNorm offers the Tinted Hydrator at $40. This water-gel formula is available in ten versatile shades and contains beneficial skincare ingredients like Betaine, Niacinamide, and Squalane. Additionally, the Brow Rescue priced at $24 is a dual-ended brow pencil designed to define and fill both brows and patchy facial hair. With its availability in eight shades, including gray, the Brow Rescue caters to a wide spectrum of preferences. Completing the collection is the Okuni Brush, priced at $14. Crafted from 100% vegan materials, this densely packed and luxuriously soft brush ensures impeccable application of liquid, cream, or powder formulas.

NuNorm prides itself on adopting ethical and sustainable beauty practices. All their products are cruelty-free, gluten-free, paraben-free, and vegan. Furthermore, the brand takes pride in its dedication to offering an extensive and diverse shade range to accommodate different skin tones. To enhance the consumer experience and facilitate the selection process, NuNorm has implemented an AI-powered shade matching tool on its e-commerce platform.

Jeff Lau, the visionary founder of NuNorm, articulates his mission to redefine the antiquated notion that makeup is exclusively for women. He aims to empower men and boost their self-assurance through high-quality products tailored specifically to their needs.

Those interested in purchasing products from the NuNorm collection can visit the brand’s official website, With its innovative and inclusive approach to men’s makeup, NuNorm is poised to revolutionize the beauty industry.

Useful Links:
1. NuNorm’s Shade Matching Tool
2. NuNorm’s Ethical Sourcing Practices