Off-White, the luxury streetwear brand founded by Virgil Abloh, is making waves in the childrenswear market following LVMH’s acquisition of a majority stake in the brand. This exciting expansion comes after Abloh’s announcement during the summer that Off-White would be launching a line specifically for kids. Now, the designer has revealed the brand’s first children’s collection for the Fall/Winter 2021-22 season.

The Off-White Kids line is aimed at children between the ages of 4 and 12, offering a diverse range of clothing options. The collection includes trendy essentials like t-shirts, jeans, hoodies, joggers, jackets, trousers, skirts, knitwear, and more. Accessories, including the iconic Off-White sneakers, are also included in the lineup. For the littlest fans, Abloh has created the Vulcanized model, complete with labeled laces and the crossed arrows motif, priced at €220.

The collection takes inspiration from a hippy style, incorporating playful patterns and vibrant colors. Abloh has put his signature spin on the Off-White logo, using a rounded, childlike font to prominently feature the word ‘OFF’ on the t-shirts. Furthermore, the collection showcases the brand’s recognizable diagonal stripes and geometric patterns.

Customers can purchase Off-White Kids from leading multibrand e-tailers, the brand’s own e-shop, or through a dedicated Instagram account. Prices range from €115 to €150 for t-shirts, €225 to €290 for tracksuit tops, and €545 to €750 for outerwear items such as down jackets, varsity jackets, and pea jackets. Hats are available in pink for girls and khaki and navy for boys, priced between €85 and €90.

By venturing into childrenswear, Off-White is solidifying its presence in the fashion market and catering to a younger demographic. The brand’s meticulous attention to detail, distinctive designs, and dedication to quality are sure to make its children’s collection a hit among fashion-forward parents and stylish kids alike.

Useful links:
Off-White Official Website
Off-White Kids Instagram