Officine Générale, the renowned Parisian fashion house, is embarking on an expansion into the United States with the support of U.S. investment fund, The Untitled Group. Although the exact amount of investment has not been revealed, this funding will play a pivotal role in driving the brand’s growth in the American market. Furthermore, the company’s long-time investor, BPI France, has increased its stake in Officine Générale, reinforcing its confidence in the brand’s future success.

Since its establishment in 2012 by Pierre Mahéo, Officine Générale has garnered a reputation for its discreet charm and meticulous attention to detail in both cut and fabric. Despite the obstacles presented by the COVID-19 pandemic, the brand has seen a remarkable 18% increase in sales for the fiscal year ending in April 2021. The brand’s e-commerce revenues have skyrocketed by an astounding 80%, further highlighting its ability to adapt to the evolving landscape of online shopping.

With the newfound funding, Officine Générale intends to bolster its digital presence and expand its retail footprint. The company plans to open 12 new boutiques within the next three years, commencing with stores in New York and Los Angeles. The United States market is of utmost importance to Officine Générale, currently constituting 50% of the brand’s wholesale revenues and 30% of its online sales. By partnering with an American investor, the fashion house not only aligns with its strategic objectives but also gains invaluable resources in terms of guidance and team support.

In order to spearhead its growth phase, Officine Générale has enlisted the expertise of Vanessa Bonnefoux as CEO. Bonnefoux, who previously served as the company’s CFO and the former CEO of French children’s brand Bonton, possesses a wealth of experience in the fashion industry. Her appointment further solidifies Officine Générale’s commitment to strategic leadership and sustainable expansion.

Presently, Officine Générale operates four boutiques in central Paris, in addition to a presence in the esteemed Le Bon Marché department store and a location in London’s vibrant Soho district. The brand intends to open a larger store in Paris and is contemplating expansion into Lyon, Munich, and Geneva. These plans illustrate Officine Générale’s dedication to establishing a stronger foothold in key European cities.

On June 25th, Officine Générale will present its latest collection in Paris, providing industry insiders and fashion enthusiasts with an opportunity to witness the brand’s exquisite craftsmanship and attention to detail firsthand. This showcase serves as a testament to the brand’s unwavering commitment to delivering timeless elegance and versatility.

[Link 1: Officine Générale Official Website](https://www.officinegenerale.com/) [Link 2: The Untitled Group Official Website](https://www.theuntitledgroup.net/)