Jewellery company Pandora has announced impressive growth in the fourth quarter of 2021, showcasing a 12% increase in sell-out compared to the same period in 2019 before the pandemic hit. This surge in performance resulted in the company’s revenue reaching DKK9.01 billion in the last quarter, a significant jump from DKK7.89 billion recorded a year ago.

Pandora’s online operations also proved to be strong, experiencing a remarkable 91% organic growth when compared to the fourth quarter of 2019. The success of the Moments platform, which featured the highly popular Christmas collection, along with the relaunch of Pandora ME, contributed significantly to this growth.

Nevertheless, the company faced challenges in China, where its performance suffered due to the impact of the Covid-19 pandemic. Sell-out growth in China saw a decline of 39% in comparison to the fourth quarter of 2019. Despite this setback, Pandora remains optimistic about the Chinese market and recognizes great potential for future growth.

Overall, Pandora achieved impressive organic growth of 23% throughout the entirety of 2021, surpassing their initial forecasts. Looking ahead, the company predicts sustainable and profitable growth, projecting organic growth of 3% to 6% in 2022.

CEO Alexander Lacik expressed his confidence in the company’s future prospects, highlighting the record-breaking revenue and sell-out figures achieved in the fourth quarter of 2021. Lacik also emphasized the positive impact of Pandora’s investments in digital platforms and product launches, such as Pandora ME and Brilliance. With plans to expand their network further in 2022, Lacik believes that Pandora is poised for sustainable and profitable revenue growth in the years to come.

Useful links:
1. Pandora Official Website
2. Pandora News and Updates on Reuters