Danish jewelry brand Pandora is undergoing a strategic reshuffle that will result in the elimination of 180 jobs across its regional offices. The aim of this reorganization is to streamline operations and improve efficiency. Under the new structure, Pandora’s international operations will be divided into 10 clusters, with each cluster being overseen by a general manager. This change will lead to the loss of titles for three top regional executives. Kenneth Madsen, the current president of Pandora Asia Pacific, will be leaving the company, while Sid Keswani, the current president of Pandora Americas, will become president of the North America cluster. David Allen, president of the EMEA region, will remain with Pandora to support the implementation of Programme Now, although his specific role has not been disclosed. These changes will go into effect on April 2nd, with all general managers reporting to a newly appointed chief commercial officer.

In addition to the restructuring, Pandora will invest SEK0.2 billion ($21 million) to establish two Global Business Units focused on core product performance and innovation. The brand hopes that by bringing its global headquarters closer to local markets and consumers, it can better incorporate customer feedback into the creation of new concepts. Alexander Lacik, president and CEO of Pandora, believes that this reorganization will reduce complexity within the organization, increase agility, and provide the necessary capabilities for future growth.

This reshuffling of roles follows the recent appointments of Carla Liuni as Chief Marketing Officer and Erik Schmidt as Chief HR Officer. Their additions to Pandora’s leadership team demonstrate the brand’s commitment to driving growth and staying competitive in the jewelry market.

Overall, Pandora’s strategic reshuffle aims to optimize its operations, improve efficiency, and better incorporate customer feedback. By streamlining its structure and increasing its focus on core product performance and innovation, the brand hopes to position itself for future success in the ever-evolving jewelry industry.

Useful links:
1. Pandora Official Website
2. Reuters Article on Pandora’s Growth Strategy