Phoebe Philo, the renowned British designer, has announced her highly anticipated return to the fashion scene. After leaving Celine in 2018, Philo took a break from the industry, but now she is ready to make a comeback with her own brand. Taking to Instagram, she revealed that her eponymous brand will be launching in September with its inaugural collection, comprising both ready-to-wear and accessories.

This news has sparked excitement among fashion enthusiasts who have eagerly been awaiting Philo’s next move. As a highly revered and influential designer, her departure from Celine only heightened curiosity about her future endeavors. Despite her absence, she has maintained her iconic status and amassed a dedicated fan base.

Philo’s return to the fashion world comes with a significant announcement about the structure of her brand. She disclosed that she is the majority shareholder, while luxury conglomerate LVMH holds a minority stake. Moreover, she emphasized that she will have complete control over all aspects of her brand’s creation and production. Although details about her brand’s specifics are scarce, it is expected that her studio will be based in London, her current place of residence.

In preparation for her brand’s launch, Philo has been diligently building her team. According to information gathered on LinkedIn, she has recruited several managers, including Patrik Silén, a former employee of Asos and McKinsey. Additionally, she has hired product, development, and textile managers, as well as designers who will be working across various categories, such as ready-to-wear, bags, and shoes.

Phoebe Philo’s journey in fashion began at a young age, as she developed a passion for it growing up. After graduating from Central Saint Martins School, she joined Stella McCartney at Chloé in Paris. In 2001, Philo took over as creative director of the brand, succeeding McCartney. Her tenure at Chloé was marked by her ability to transform the brand into a more feminine and modern entity.

However, Philo made the decision to return to London and focus on her family after spending a few years at Chloé. It was in 2008 when LVMH convinced her to come back to Paris and take on the role of creative director at Céline. During her time at Céline, Philo solidified her reputation for her minimalistic and timeless style that resonated with women worldwide. She also achieved immense success in the accessories category, with her bags becoming highly coveted items.

With her eponymous brand set to launch in September, Phoebe Philo is undoubtedly poised to make a significant impact on the fashion industry once again. The anticipation for her return is palpable, and fashion enthusiasts worldwide are eagerly counting down the days until her first collection is unveiled.

Useful links:
More information about Phoebe Philo’s brand launch
Vogue’s article on Phoebe Philo’s return to fashion