As the release of the movie approaches in July, Warner Bros has released a new trailer for the Barbie film that includes celebrity cameos and showcases the quirky and fun elements of the movie. This has led to a surge in online searches for ‘Barbiecore’ and ‘hot pink fashion’ on Google.

Since the release of the latest film trailer, there has been an unprecedented surge in online traffic with searches for ‘Barbiecore’ spiking by 7900%. Similarly, searches for ‘hot pink fashion’ have surged by 9900% over the past week. This trend is not limited to Google searches alone; popular apps such as TikTok have also reported an increase in views, with the hashtag #barbiecore receiving over 270.2 million views.

Maison Valentino and Miu Miu are among the brands that have adopted the distinctive ‘Barbiecore’ trend in their fashion collections, incorporating colorful prints and textures that embody its modern characteristics. Other trends with similar themes to ‘Barbiecore’ are also emerging under different names.

The ‘Barbiecore’ style is characterized by hot pink outfits paired with matching nails, glittery accessories, and bleach blonde hair. Additionally, the upcoming release of the Barbie movie is fueling a resurgence of early 2000s fashion trends, as evidenced by a 121.43% increase in Pinterest searches for 2000s aesthetics in the last three months.

The ‘Barbiecore’ trend is now being adopted by A-list celebrities such as Kim Kardashian, Megan Fox, Lizzo, Hailey Bieber, and others, who are incorporating it into their wardrobes.

The Barbiecore trend shows no signs of slowing down and is poised to become the hottest and pinkest trend of summer 2023. This is further fueled by the highly anticipated release of the Barbie movie in July of this year.