Pinterest has recently made a major move in the realm of online shopping through its acquisition of The Yes, an AI-powered shopping platform. Founded in 2018 by Julie Bornstein and Amit Aggarwal, The Yes offers users a personalized daily shopping feed based on their preferences for brand, style, and size. The platform boasts a vast array of brand merchants and utilizes a combination of human expertise and machine learning to develop a comprehensive fashion algorithm.

This acquisition represents a significant step for Pinterest as it aims to establish itself as a leading destination for taste-driven shopping. The expertise brought by The Yes team aligns perfectly with Pinterest’s vision of simplifying the process of finding personalized products that match users’ tastes and styles. Ben Silbermann, co-founder and CEO of Pinterest, expressed his excitement regarding the talented team and advanced technology behind The Yes, emphasizing their potential to enhance the shopping experiences provided by Pinterest.

As part of the acquisition, Julie Bornstein will report to Silbermann and take charge of shaping Pinterest’s shopping vision and strategy. This strategic move will establish a new organizational structure focused on taste-driven shopping, with the aim of improving features for Pinterest users and merchants on the platform. To facilitate the integration of technology and align their shopping vision, Pinterest intends to shut down The Yes app and website in the coming months.

Julie Bornstein, with her extensive background in shopping, fashion, and technology, acknowledges the importance of creating technological solutions that seamlessly connect brands with customers. She expressed her enthusiasm for joining forces with Pinterest, highlighting the platform’s inspirational nature and its ability to expand the reach of The Yes.

Through the acquisition of The Yes, Pinterest is taking a significant step forward in its mission to become the go-to destination for taste-driven shopping. Leveraging The Yes’s expertise and advanced technology, Pinterest can further enhance its shopping experiences and provide users with a personalized and curated platform. This strategic move solidifies Pinterest’s position as a formidable competitor in the ever-expanding realm of online shopping.

For more information on the Pinterest and The Yes acquisition, please visit the following links:
1. Pinterest Official Website
2. The Yes Official Website