Pippa Wicks, the head of the department store chain within the John Lewis Partnership, has unexpectedly left the company after less than three years in the role. No reason has been given for her departure. Naomi Simcock, the firm’s retail director, will temporarily take over Wicks’ position. Having been with the company for 12 years and holding various roles within John Lewis and Waitrose, Simcock is well-equipped to lead in the interim. Before joining John Lewis, she previously worked at M&S.

Wicks, as an executive director, held a seat on the company’s board and was responsible for overseeing several key areas, including trading, merchandising, marketing, product development, and services. During her tenure, Wicks implemented substantial changes, such as the revamp of the John Lewis brand. One significant alteration was the decision to discontinue the Never Knowingly Undersold price-matching promise. Additionally, Wicks introduced the successful budget Anyday own-brand.

Under Wicks’ leadership, John Lewis also ended its long-standing partnership with the advertising agency responsible for the company’s popular Christmas ads. Despite the challenges posed by the pandemic, Wicks played a vital role in revitalizing the brand. She launched the successful Anyday entry range, refreshed the John Lewis own-brand range, and repositioned the company as a retailer for all of life’s moments.

Sharon White, the chair of the John Lewis Partnership, expressed gratitude for Wicks’ contributions and recognized her role in the company’s record sales. Recently, John Lewis was acknowledged as the UK’s best retail brand for customer service. Wicks herself expressed pride in the transformative progress made by the talented John Lewis team during her time with the company. She considers it a privilege and an honor to have worked for the partnership and to have played a part in the transformation of one of the country’s most respected brands.

Useful links:
John Lewis Official Website
John Lewis Partnership Official Website