Poshmark, the popular secondhand fashion marketplace, has taken a big step forward by acquiring Suede One, a virtual sneaker authentication platform. Although the specific financial details of the acquisition have not been disclosed, Poshmark’s move signals its commitment to strategic investments and its focus on driving growth in high-demand resale categories.

Established in 2020, Suede One leverages machine learning, computer vision, and expert human review to authenticate sneakers. The company’s technology has been rigorously tested internally and boasts an impressive accuracy rate of over 99% when it comes to authenticating popular sneaker models such as Jordan 1s and Yeezy 350s. Notably, Suede One recently garnered attention for successfully authenticating a pair of Nike Air Yeezy 1 Prototypes, which ultimately sold for a staggering $1.8 million.

Poshmark’s decision to acquire Suede One aligns with its commitment to becoming the most trusted destination for sellers and providing the best overall experience for buyers. By integrating Suede One’s remarkable virtual authentication capabilities, Poshmark aims to deliver tangible benefits to its community, expand its authentication services, and strengthen its presence in the rapidly growing resale sectors of sneakers and luxury goods.

Suede One’s technology will complement Poshmark’s existing authentication services, namely Posh Protect and Posh Authenticate. Through this acquisition, Poshmark will be able to enhance and scale its authentication services more effectively. Furthermore, there are hints that Posh Authenticate could potentially expand to include virtual authentication for sneakers at various price points, as well as potentially covering additional categories in the future.

This move comes on the heels of Poshmark’s recent announcement of the establishment of a dedicated seller experience team led by co-founder Tracy Sun. The company’s commitment to improving its platform for users has been further strengthened with the introduction of new seller-focused tools like My Shoppers and Closet Insights.

With the acquisition of Suede One, Poshmark is solidifying its position as a leading player in the resale market. By leveraging advanced authentication technology and expanding its services, Poshmark aims to provide a seamless and trustworthy experience for both buyers and sellers alike.

1. Poshmark
2. Suede One