According to the latest Lyst Index, Prada and Miu Miu have once again secured their positions as two of the world’s top fashion brands. Despite the challenges posed by the pandemic, Prada has emerged as the hottest brand in the world, topping the Lyst Index three times since Q4 of 2022. In the last three months alone, Prada saw a significant 41% increase in searches globally. This demonstrates the enduring popularity and dominance of the Italian luxury business in the fashion industry, with sister brand Miu Miu closely following behind.

The latest Lyst Index also highlights the strong performance of other brands in the top 20. Moncler has risen two positions to number five, while Balenciaga has also climbed two spots to number 12. This shows their ability to maintain their popularity and remain relevant in the ever-changing fashion landscape. Burberry and Jacquemus have also solidified their positions as renowned fashion brands by moving up one spot to number nine and eight respectively. Additionally, The Row, known for its “quiet luxury,” has made its debut in the top 20, with searches increasing by an impressive 93% this quarter.

UGG has made a comeback, re-entering the Index in 17th position, with its Tasman slippers ranking sixth in the hottest products list. Balenciaga, after a turbulent period, has experienced a resurgence, jumping two places in the Index. The brand’s pre-fall 2024 show and collaboration with Erewhon have generated significant interest and positive feedback from consumers.

Skims, the brand launched by Kim Kardashian, has also seen considerable growth, climbing three spots to reach 14th place. The exclusive partnership between Skims and Swarovski, featuring body-contouring jewelry and crystal-encrusted shapewear, has contributed to its continued momentum. Furthermore, Skims’ men’s boxer currently ranks 10th in the hottest products category.

The top 10 brands in the Lyst Index for this quarter include Prada, Miu Miu, Loewe, Bottega Veneta, Moncler, Saint Laurent, Versace, Jacquemus, Burberry, and Valentino. Gucci follows closely in 11th place, trailed by Balenciaga, Diesel, Skims, Dior, Louis Vuitton, UGG, The Row, JW Anderson, and Fendi.

The quarter’s three breakout brands, showing considerable upward growth, were Victoria Beckham, Ralph Lauren, and On. Victoria Beckham’s popularity surged following the release of the Beckham documentary on Netflix, with searches for the label increasing by 34% this quarter. Ralph Lauren’s collaboration as Artist in Residence and the introduction of standout products propelled the brand’s rise, with searches up by 22%. On, a running specialist brand, experienced a staggering 592% increase in searches, with the On x Loewe sneaker emerging as its top trending product.

The hottest products of Q4 varied, showcasing fashion trends and customer preferences. The Row’s Margaux bag, known as “the new Birkin,” captured the top spot, with searches spiking 63% this quarter. Victoria Beckham’s Frame buckle belt claimed second place, benefiting from a rise in demand for designer belts. Miu Miu’s kitten heels, reflecting the trend for cherry red, secured third place. Adidas Originals’ Country OG sneakers represented the sneaker category, fueled by the growing popularity of metallic silver accessories. Prada’s logo sneakers took fifth place, while UGG’s Tasman slippers were a hit at number six. Other noteworthy products include COS’s Wool coat, Ralph Lauren’s cap, and the Arc’teryx Atom hoody jacket.

The Lyst Index for Q4 provides insight into the fashion landscape, highlighting the brands and products that captured consumers’ interest during this period. Prada and Miu Miu’s continued reign at the top confirms their status as powerhouses in the fashion industry. Meanwhile, other brands continue to surge with their unique offerings and strategic collaborations. The fashion world remains dynamic and ever-evolving, with trends and consumer preferences shaping the industry’s trajectory.

Useful links:
1. Lyst.com
2. Prada Official Website