QVC and HSN are once again shining a spotlight on women and minority-owned brands with the launch of their second annual “The Big Find” international product search. This year, the shopping networks are featuring 90 emerging brands, with over two thirds of them being women or minority-owned businesses. The brands will be making their debut on QVC and HSN before the end of March. Among the featured brands are Pili Ani, an ethical Filipino skincare label, and 54 Thrones, an African cosmetics maker. In addition, accessories labels like Nude Bare and Poppy & Sage will also be showcased.

In response to the increased demand for various categories during the Covid-19 pandemic, The Big Find has expanded its range of products. This year, it includes home décor, home innovations, electronics, and culinary items. The first quarter will see the launch of brands such as Pacific Northwest Cookie Company, Curly Girlz Candy, Pure Food by Estee, Go Hang It!, and The Strappee on QVC and HSN. More brand launches will be scheduled throughout the rest of the year.

The application process for The Big Find began in July 2020, and QVC and HSN received an impressive 2,400 applications from over 60 different countries. Aside from the new home-focused categories, applications also covered apparel, jewelry, accessories, footwear, and beauty, which were part of the previous search. Out of the pool of applicants, 270 finalists were selected to showcase their brand stories and conduct virtual product demonstrations for the shopping networks.

Winning brands not only have the opportunity to be featured on QVC and HSN’s platforms but also receive mentorship and guidance from members of the networks’ vendor community. Mary Campbell, chief merchandising officer for Qurate Retail Group and chief commerce officer for QVC US, expressed her excitement about offering these emerging businesses a national stage to share their stories and supporting their growth.

“The Big Find” initiative is just one part of Qurate’s broader efforts to promote the growth of independent brands. Qurate also collaborates with the National Retail Federation (NRF) on the Small Business Spotlight initiative, which aims to support small businesses outside of its vendor base. Recently, Qurate announced the expansion of the Spotlight initiative.

With their wide reach, QVC and HSN are able to connect with over 90 million homes in the U.S. and approximately 380 million worldwide through their broadcast channels. In addition to their broadcast presence, the shopping networks also leverage streaming, web, mobile, and social platforms to engage with their audience.

Useful links:
1. QVC Shop by Brand
2. HSN All Brands