Ralph Lauren, the New York-based label known for its iconic fashion designs, has recently announced a partnership with Haworth Lifestyle Design, a distinguished specialist in high-end home decoration. This collaboration aims to bolster Ralph Lauren’s presence in the furniture and home decoration market by leveraging the expertise of Haworth Lifestyle Design, particularly in Italian-made luxury furniture.
Since its entry into the home decoration market in 1983, Ralph Lauren has steadily expanded its offerings, starting with fabrics, wallpaper, and tableware, and later including furniture, home linen, and accessories. However, with this strategic partnership, Ralph Lauren seeks to take its Italian-made luxury furniture business to new heights. Haworth Lifestyle Design, a leading international firm, works with esteemed Italian furniture designers such as Cassina, Cappellini, and Poltrona Frau, and handles interior decoration lines for renowned luxury brands like Dolce & Gabbana, Versace, and Bentley. By collaborating with Haworth Lifestyle Design, Ralph Lauren aims to significantly augment the production and distribution of its luxury furniture, as well as establish immersive Ralph Lauren Home stores in key locations worldwide.
Guillaume Tardy, Chief Lifestyle and Licensing Officer of Ralph Lauren Corporation, expressed his enthusiasm for the partnership, emphasizing the immense potential of the home decoration category for the brand. Tardy believes that working with Haworth Lifestyle Design will enable Ralph Lauren to harness their craftsmanship, manufacturing prowess, and customer service expertise to propel the growth of Ralph Lauren Home on a global scale, aligning with the brand’s overarching Accelerate strategy.
While Haworth Lifestyle Design focuses on the luxury furniture line, Ralph Lauren will remain responsible for the development of other product categories within the home decoration sector, including bedding, bath, tabletop, and gifts. The label also intends to continue collaborating with its existing partners for various home furnishings.
This partnership exemplifies Ralph Lauren’s commitment to expanding its reach in the home decoration and furniture business. By teaming up with Haworth Lifestyle Design, Ralph Lauren is capitalizing on the reputation and capabilities of a celebrated high-end specialist to enhance its luxury furniture offerings and expedite global growth. Furthermore, this collaboration signifies Ralph Lauren’s intention to create captivating shopping experiences through exclusive Ralph Lauren Home stores. As Ralph Lauren embarks on its next chapter with the Accelerate strategy, this strategic partnership sets the stage for continued success in the home decoration market.
1. Ralph Lauren Home: Explore Ralph Lauren’s official home decoration website for a glimpse into their exquisite furniture collections and captivating designs.
2. Haworth Lifestyle Design: Visit the website of Haworth Lifestyle Design to discover more about their work with renowned Italian furniture designers and their contributions to the luxury home decoration sector.