Ralph Lauren Corporation, the renowned American fashion group, is making a remarkable move towards sustainability with the introduction of Color on Demand. This groundbreaking system aims to revolutionize the dyeing process of cotton, ultimately becoming the world’s first scalable zero-wastewater cotton-dyeing system.

The dyeing of fabrics is an extremely polluting process, accounting for roughly 20% of the world’s wastewater. Unfortunately, most of this wastewater is left untreated and requires intensive and costly treatment before it can be reused. However, Ralph Lauren aims to change this with Color on Demand, striving to recycle and reuse all water used in cotton dyeing. Additionally, this innovative system will significantly reduce the amount of chemicals, dye, time, and energy required for the dyeing process.

Color on Demand not only addresses the environmental issues associated with cotton dyeing but also enhances the overall efficiency, sustainability, and cost-effectiveness of the entire process. This means faster decision-making in terms of product colors and shorter lead times for manufacturing.

Halide Alagöz, Ralph Lauren’s chief product and sustainability officer, emphasized the importance of finding a scalable solution to combat the environmental impact of dyeing cotton. Color on Demand achieves this objective while also enabling the brand to better manage inventory and meet personalized consumer demands.

To develop this pioneering system, Ralph Lauren collaborated with industry leaders in materials science, sustainable garment finishing, and chemical solutions. Dow, an expert in materials science, has contributed its Ecofast Pure Sustainable Textile Treatment, which facilitates up to 40% less water usage, 85% fewer chemicals, 90% less energy consumption, and a 60% reduction in carbon footprint compared to conventional cotton dyeing methods.

Ralph Lauren is currently integrating Ecofast Pure into its supply chain and plans to release products manufactured using this technology later in 2021. The company aims to implement the Color on Demand platform in more than 80% of its solid cotton products by 2025.

This initiative is just one part of Ralph Lauren’s broader commitment to sustainability. The company has ambitious targets to eliminate the use of hazardous chemicals in its supply chain and reduce water consumption throughout its operations and value chain within the next five years.

By launching Color on Demand, Ralph Lauren is undoubtedly taking a major step towards a more sustainable and environmentally responsible fashion industry. This innovation has the potential to create a profound impact on global cotton dyeing practices, significantly reducing water waste, pollution, and the overall environmental footprint of the fashion industry.

Useful Links:
1. Ralph Lauren Color on Demand
2. Dow – Ralph Lauren Collaboration