Ralph Lauren Corporation has recently announced a significant long-term partnership with the Australian Open, cementing its position as the official outfitter of this prestigious tennis tournament. Starting with the 2021 Australian Open, Ralph Lauren will be responsible for designing and providing specialized apparel and accessories for all on-court officials, including ballkids and chair umpires.

One of the standout features of the outfits will be the incorporation of sustainability into the designs. Ralph Lauren plans to use yarn derived from recycled plastic bottles to create the garments. This eco-friendly approach not only aligns with the brand’s commitment to the environment but also offers functional features like stretch, moisture-wicking properties, and UV protection.

Craig Tiley, the Australian Open Tournament director, expressed his enthusiasm about welcoming Ralph Lauren to the Australian Open family. He believes that Ralph Lauren’s style and sophistication will bring a fresh new look to the tournament, reflecting the contemporary and premium AO brand. The partnership is a perfect fit, as both Ralph Lauren and the Australian Open share a commitment to excellence, innovation, and creativity. Tiley also highlighted the opportunity to expose the brand to key markets, including Australia and Southeast Asia, given the tournament’s massive global viewership.

This collaboration is part of Ralph Lauren’s strategy to achieve sustainable growth and value creation, particularly by attracting a new generation through high-impact global events. Furthermore, it strengthens the brand’s presence in the sports arena, as Ralph Lauren has previously provided outfits for other major sporting events such as Wimbledon and the U.S. Open. The brand has also established partnerships with renowned sports teams and organizations, including the U.S. Olympic and Paralympic teams, the PGA of America, and the US Ryder Cup Team.

During the Australian Open, Polo Ralph Lauren’s on-site store will introduce a unique “create-your-own” program for the first time in Australia. This exciting feature will allow customers to personalize products like polo shirts, pullovers, and tote bags with their own names or initials, offering an exclusive and personalized experience for fans and attendees. Additionally, the store will showcase a range of classic Polo icons.

Ralph Lauren’s new partnership with the Australian Open is yet another remarkable achievement for the brand, solidifying its reputation as a premier outfitter for major sporting events and further expanding its global reach. This collaborative effort exemplifies the brand’s dedication to excellence, tradition, and innovation, which closely align with the values of the Australian Open. As the 2021 tournament approaches, fans can eagerly anticipate the harmonious blend of style, sustainability, and sporting excellence on the courts of Melbourne Park.

Useful Links:
1. Australian Open Official Website
2. Ralph Lauren Official Website