California-based cosmetics brand Rare Beauty, founded by singer and actress Selena Gomez, is preparing for its highly-anticipated debut at Sephora on September 3. The brand’s initial line of beauty products will be exclusively available at Sephora stores and online in the United States, Canada, and Mexico. Rare Beauty’s launch collection features an impressive 150 products spread across 14 different categories, ensuring that customers have a wide selection to choose from. Some standout items include the Perfect Strokes Matte Liquid Liner, the Blot & Glow Touch-Up Kit, the Brow Harmony Pencil & Gel, and several options for foundations, primers, and concealers.

A major focus for Rare Beauty is inclusivity, and this is evident in their foundation range. With 48 different shades available, the brand is committed to catering to a diverse range of skin tones. In addition, Rare Beauty offers eight shades of their With Gratitude Dewy Lip Balm, Positive Light Liquid Luminizer, and Soft Pinch Liquid Blush, as well as 12 shades of their Lip Souffle Matte Lip Cream.

Selena Gomez has been actively involved in every aspect of the product development at Rare Beauty. She shares the brand’s vision of providing cosmetics that encourage self-expression and promote messages of inclusion, self-love, and acceptance. Gomez passionately expresses, “I’m thrilled to introduce beauty products that not only make you feel incredible but also embrace and celebrate your uniqueness. These products are not about conforming to anyone else’s standards, but about embracing who you truly are, whether that means flaunting a full-face look or opting for a more natural appearance.”

In addition to their dedication to inclusive beauty, Rare Beauty is committed to supporting mental health resources. The brand has pledged to donate 1% of all sales to the Rare Impact Fund, which aims to increase access to mental health services. Over the course of the next decade, the fund has set an ambitious goal of raising $100 million to provide vital mental health support to underprivileged communities.

Following its North American launch, Rare Beauty has plans to expand into other regions throughout the globe in 2021. Customers will be able to purchase Rare Beauty products through Sephora’s website, RareBeauty.com, and select Sephora stores. With its strong focus on inclusivity, self-expression, and mental health advocacy, Rare Beauty aspires to make a lasting impact in the beauty industry.

For more information on Rare Beauty and their products, visit the Sephora website or the official Rare Beauty website.