The fashion industry has received an exciting update with the news that accessories and lifestyle brand Rebecca Minkoff has been sold to renowned company Sunrise Brands. Sunrise Brands manages several popular brands, including Joie, Current/Elliott, and Equipment. The acquisition of Rebecca Minkoff comes at a crucial time for the 16-year-old label, which has faced numerous challenges amid the COVID-19 pandemic. reached out to Rebecca Minkoff for confirmation and further details on the deal.

Sunrise Brands, based in Los Angeles, was previously known as Tarrant Apparel Group and is led by founder and chairman Gerard Guez. According to a report by WWD, the purchase price for Rebecca Minkoff is estimated to be between $13 million and $19 million, indicating the value and potential of the brand.

Originally founded by siblings Rebecca and Uri Minkoff, the fashion label will maintain its creative leadership with Rebecca Minkoff at the helm. Uri Minkoff, on the other hand, will transition into an advisory and innovation-focused role within the brand. Despite the challenges faced during the pandemic, Rebecca Minkoff has sustained a strong reputation for innovation. This is evident in both its products and its history of embracing technology, both in-store and online. The brand was an early adopter of social media as a pivotal means to connect with consumers, making it highly appealing to tech-savvy young consumers with disposable income. Additionally, Rebecca Minkoff delved into the world of Non-Fungible Tokens (NFTs) last year, further demonstrating its commitment to technological advancements.

With the acquisition by Sunrise Brands, Rebecca Minkoff enters a new phase of growth and evolution within the fashion industry. The label now has the support and resources to continue its innovative approach and captivate its millennial audience. Looking towards the future, Rebecca Minkoff’s dedication to creativity and technology will undoubtedly be instrumental in its success under new ownership.

Useful links:
Rebecca Minkoff Official Website
Sunrise Brands Official Website